NEW YORK & LONDON–(BUSINESS WIRE)–Rosie Labs, the New York City-based global marketing services collective, today announced a new partnership with Boarding Noah’s Ark (BNA), an artistic, entertainment-based initiative designed to raise awareness of myriad global environmental concerns through a playful, animated reimagining of the famous the story. A new Boarding Noah’s Ark NFT (non-fungible token) program will debut at NFT London, which will take place on 4-5 November, offering a preview of the original artwork featuring adorable creatures, both familiar and unfamiliar, as they tease a better world to come.
The first concept for BNA will feature the development of an NFT representing animals and monsters of various species released in a series of drops. Buyers of the NFTs will secure their own seat on the Ark, which will be limited to just 20,000 passengers. The experience appears to be gamified with opportunities for sweepstakes, missions and prizes that may include the ability to mention an environmental cause, and receive and award coin revenue. Games and challenges will be directly influenced by real environmental events, which will lay the foundation for the whimsical nature of the program. The NFTs will be minted on a sustainable blockchain that will be named later.
NFT London attendees can be among the first “passengers” to board the new Noah’s Ark as they get their first look at the original artwork and learn more about the initiative.
The NFT artwork is developed by Vincent Vigla, BNA’s art and design director. Rosie Labs will provide consulting services through its newly expanded Web3 practice, in addition to a range of traditional marketing activities, including strategy, brand positioning, paid media, social media, creative development and communications through launch.
“We’re excited to partner with Rosie Labs because they fundamentally get what we’re trying to do,” said Olivier Mathieu, CEO of BNA. “They have the experience and understanding needed to help us develop and execute our ambitious web3 strategy, but also the traditional marketing skills and experience in sustainability to help us convey our message beyond the crypto community and into the mainstream, where these the problems are having a profound impact and must be dealt with.”
“BNA is exactly the kind of Web3 project we love,” said David Song, CEO of Rosie Labs. “Moving beyond a brand and executing true meaning and utility for the greater good is where the power of the medium lies. We are thrilled to play a role in the early development of this initiative and look forward to creating and executing powerful programs and campaigns who will take these absolutely adorable photos and help give them a platform to affect real positive change.”
The BNA partnership announcement follows the recent launch of the Rosie Labs for Good initiative. This initiative offers a free customized Rosie Labs NFT with the purchase of a specially-branded bottle of Rosie Rosé wine. Proceeds from each sale benefit the Near and Far Animal Foundation. Through its sponsorship of the NFT London event, Rosie Labs will be giving away free bottles of wine with a code to claim NFT. For every NFT claimed, Rosie Labs will make a $10 donation to Near & Far.
On board Noah’s ark
Building Noah’s Ark founded in 2022 by CEO and gaming industry veteran Olivier Mathieu, Art Director Vincent Vigla and advertising and art industry expert Nathalie Nouhliane. The company is bringing awareness to critical environmental concerns through its upcoming new NFT adventure that recreates the traditional story of Noah and his ark in the present day. Users will be invited to explore a fantastical world aboard the Ark, filled with games and challenges that will be directly influenced by real environmental events, linking the world aboard our Ark to the world we all live in.
About Rosie Labs
Rosie Labs is a marketing services collaboration that brings together seasoned professionals and subject matter experts to deliver high-impact, tailored campaigns to clients such as Land O’ Lakes, egglife, Nestlé, Polyswarm, Reqfast, CrowdX, SunMed and It Gets Better. Founded by CEO and CEO David Song in 2008, Rosie Labs was created to efficiently deliver big ideas and outstanding results by removing bureaucracy and red tape. The Rosie Labs network now includes over 100 “obsessivepreneurial” creatives, strategists, producers and hybrids with extensive experience across media planning, data analytics, social media, digital advertising, brand management, communications, Web3 strategy and more. The collaboration is headquartered in New York City, with network members located across the US, UK, France, Switzerland, Israel and beyond.
