NEW YORK–(BUSINESS WIRE)–Rosie Labs, the New York City-based global marketing services collective, today announced its new Non-Fungible Token (NFT) marketplace, Rosie Labs for Good, aimed at helping the rescue efforts of the Near and Far Animal Foundation (NAFAF), a rescue dedicated to finding “forever homes” for animals in the worst of circumstances. Designed to showcase the utility of NFTs beyond investment, fundraising and fandom, the marketplace enables animal lovers of all walks to access a custom-made NFT by purchasing a bottle of Rosie Rosé wine, with proceeds benefiting NAFAF.
The initiative stems from the success of a recent Rosie Rosé wine bottle NFT giveaway at the sold-out NFT Biarritz conference in France, where Rosie Labs was the main sponsor. Rosie Rosé wine bottles were created to emphasize Rosie Labs’ commitment to bridging the worlds of traditional marketing and Web3, giving recipients the ability to claim an NFT and initiate a $10 donation from Rosie Labs to NANAF. In the current plan, anyone who buys a bottle of wine from the marketplace will receive a free NFT.
“Web3 is a focus for everyone right now, and brands are looking for ways to capitalize on the popularity of NFTs,” said David Song, founder and CEO of Rosie Labs. “We really want to demonstrate to our customers how they can harness utility for a higher purpose. It’s not enough to just create digital art with your brand on it and use it to generate more profit. There are opportunities to bring audiences together for something of meaning and value to your brand or business. Near & Far Animal Foundation has been important in my life, the lives of my dogs and Rosie Labs, by extension. It means the world to me to use this platform to give back for all they have given us.”
The Rosie Rosé NFT artwork depicts a stylized black Labrador retriever based on Rosie Labs’ namesake Rosie Song, the late, beloved rescue dog adopted by David Song in 2003. After Rosie’s passing, Song went on to adopt two rescue dogs with the support of NAFAF founder Carla Mohan – Mila in 2020 and Stella in late 2021. Song credits NAFAF with helping to keep Rosie’s memory alive and breathing new life into Mila, Stella, herself and the Rosie Labs agency as it first moved into larger and bolder possibilities in Web3.
“We have been so grateful to have people like David Song help us in our mission to save the most vulnerable animals when they need human compassion the most,” said Carla Mohan, founder of the Near and Far Animal Foundation. “Our colleagues are independent rescuers living in impoverished areas who need funds to make a difference in the lives of these innocent beings. We stretch every penny and greatly appreciate the support. We are so grateful to Rosie Labs and the Rosie for Good initiative to help create miracles for vulnerable animals and the people we find to love and keep them.”
For more on Rosie Labs for Good and Rosie Rosé, visit
For more information on the Near and Far Animal Foundation, visit
About Rosie Labs
Rosie Labs is a marketing services collaboration that brings together seasoned professionals and subject matter experts to deliver high-impact, tailored campaigns to clients such as Land O’ Lakes, egglife, Nestlé, Polyswarm, Reqfast, CrowdX, SunMed and It Gets Better. Founded by CEO and CEO David Song in 2008, Rosie Labs was created to efficiently deliver big ideas and outstanding results by removing bureaucracy and red tape. The Rosie Labs network now includes over 100 “obsessivepreneurial” creatives, strategists, producers and hybrids with extensive experience across media planning, data analytics, social media, digital advertising, brand management, communications, Web3 strategy and more. The collaboration is headquartered in New York City, with network members located across the US, UK, France, Switzerland, Israel and beyond.
About the foundation of near and far animals
Near and Far Animal Found is a group of like-minded, passionate, animal advocates who will stop at nothing to help an animal and rescuer in need. With the belief that to save animals, you must also save the rescuer, NAFAF reaches remote and impoverished areas with little or no resources. The organization relies on the extensive rescue backgrounds of its rescuers to focus on the struggles of their fellow rescuers both in the United States and abroad. Every day rescues and rehabilitates the broken, abused, sick and neglected. The team consists of veterinary technicians, nurses and medical liaisons, experienced dog handlers, groomers, logistics specialists, shelter and client relations managers, adoption/foster coordinators, marketing and promotions experts; a hard-working collective of spectacular people who can see a problem and figure out multiple solutions. NAFAF is based in the NYC area, with operations in Long Island, Westchester, New Jersey, Pennsylvania and California.
