REVOLVER MAGAZINE’S FIRST REVOLVER ICONS SERIES VINYL + NFT PROGRAM SELLS OUT IN LESS THAN 12 HOURS
Limited edition series launched in partnership with Fanaply features custom vinyl records alongside NFTs, a first-of-its-kind music industry offering
NEW YORK, 8 September 2022 /PRNewswire/ — Revolver Magazine, the leading heavy music media brand and its parent company Project M Group, announced the first release of the REVOLVER ICONS SERIES, a limited edition of specially produced vinyl records, each paired with a unique NFT and premium NFC-enabled packaging, has been sold out in less than 12 hours.
The REVOLVER ICONS SERIES is an industry-first collectibles partnership between Revolver Magazine and Fanaply, the environmentally conscious NFT solutions provider for the biggest names in music, sports and entertainment. For the first time ever, music fans have the opportunity to purchase and collect premium vinyl + NFT bundles in six limited editions from their favorite rock and metal bands and artists. Each collectible vinyl + NFT series will offer six unique variants, including three “one of one” vinyl + NFT editions in Emerald, Ruby and Sapphire, plus a bronze, silver and gold edition with varying selections of rarity.
The first release of the REVOLVER ICONS SERIES, featuring an exclusive remix of the album Existential calculation from the rock band Puscifer, led by Maynard James Keenanlaunched on September 7 and in a huge success, sold 1030 vinyl + NFT bundles.
“Since we launched our company five years ago, we at Project M Group have had a laser focus on creating premium products for fans of music. Fans just like ourselves! This series gives us a chance to introduce some of the rarest pressings of vinyl records that have ever been made in the history of the music industry. The ability to partner this release with blockchain and NFTs for us as authentication and membership then represents the next evolution of fandom,” said Enrique Abeyta, CEO, Project M Group. “Collaborating with Fanaply on the REVOLVER ICONS SERIES was a natural fit, not only because of the company’s success in creating NFT initiatives and campaigns for some of the world’s biggest brands, but also because the Fanaply founders have extensive experience in the music industry. We are delighted to continue building this program and have much more to come!”
Instead of visiting a separate marketplace to discover and collect REVOLVER ICONS SERIES vinyl + NFT bundles, Revolver Magazine worked with Fanaply to develop a proprietary ecosystem for the production, marketing and remarketing of the collectibles so fans can stay within Revolver Magazine – the platform.
“In the world of vinyl, collecting is king. It’s a natural fit to pair these new digital collectibles with physical products for the ultimate collecting experience,” said Mike Rosenthall, Fanaply’s co-founder and Chief Product Officer. “Creating a Revolver-owned marketplace makes it much easier for fans to connect with artists and brands in the places where they already interact. We believe these white-labeled, branded marketplaces are the future of NFTs, as they offer fans an easy introduction to the exciting world of digital collectibles, giving brands the ability to easily integrate our backend support platform to manage everything related to the minting, selling and trading of NFTs, all within their native digital environments.”
The next REVOLVER ICONS SERIES is coming Friday 9 September on 3 p.m. ET. Upcoming artists and bands include Underoath, Bleeding Through, It Dies Today, Walls of Jericho, Memphis May Fire, most precious blood, and Greg Puciato. Each drop will contain between 300 and 1000 vinyl + NFT combinations, with varying degrees of rarity.
Fans can visit nft.revolvermag.com to explore the new drops and purchase with credit or debit card, or cryptocurrency.
About REVOLVER
REVOLVER is the world’s leading lifestyle media brand for heavy music. Founded in 2000, it provides unparalleled access to the scene’s biggest stars and key newcomers, as well as covering sports, fashion, video games, movies and TV, food and drink and more – anything and everything that speaks to rock’s rebellious attitude. Cultural icons including Metallica, Ozzy OsbourneNine Inch Nails, Tool, Tony Hawk, Denzel Curry, Poppy and many more have appeared as part of the brand’s original content and events. REVOLVER is the definitive voice of those who live high – both cutting-edge musicians and die-hard fans alike.
About Fanaply
Fanaply creates blockchain-based digital collectibles, or NFTs, for the world’s biggest brands and fans in sports, music and entertainment. Fanaply Solutions offers brands NFT infrastructure that goes beyond the basics of embossing and distribution so they can thrive in this new web3 world. Since its founding in 2018, the company has created and issued NFTs for some of the top musicians, record labels, festivals, events, athletes, comedians, sports teams, celebrities and brands in the world, including American Express, Coachella Valley Music & Arts Festival, New Jersey Devils, Colorado Avalanche, Misfits Gaming, Death Row Records, Niall Horan5 Seconds of Summer, Kentucky Derby, Bubba Wallace, and many more. Fanaply is 100% carbon neutral through the collaboration with Offsetra. Visit fanaply.com plus Instagram, Facebook and Twitter for more information.
SOURCE Fanaply
