Replay delivers NFT gating powered by Theta Network
Replay, which is a blockchain platform for Web3, has successfully delivered the latest NFT gate capabilities. This, in turn, has been strengthened by Theta Network. Under NAB 2023, Replay will now mandate the streaming services, as well as the owners of the FAST channel and media-related brands, to be in the position to lock video, which has an NFT exposure and can be customized with just about any smart TV, or for that matter, a handheld device. Overall, Replay offers simplified Web3 monetization, as well as distribution and syndication. This can be in the form of specific live streams as well as an entire video library. By the way, Theta Network is a blockchain framework for media’s sake.
Through this, all major video applications found on smart TVs, along with handheld devices and the web, will be able to easily assign digital collectibles (NFT) using Replay. Replay Digital Collectibles play the role of being tradable as well as having ownership and also resellable keys to video content. In the past year, Replay had delivered this content sample and received an above-average NFT sale in partnership with FlixFling.
Replay has a gamified content platform that goes by the name Replay Dash, which allows a fusion of AVoD, SVod and free video locked behind an NFT. Replay also enables Web3 collections, as well as media brands, to sustain their communities by keeping them engaged with customizable badges, as well as missions and rewards.
According to Replay CEO Krish Arvapally, there is a huge demand for content creators to be able to further interact with more of their fans. In his opinion, Replay is able to adequately address this issue with its malleable NFT content model. There is a constant process of attraction for video owners towards digital collectibles in order to provide their connected users with additional connectivity, as well as the opportunity to have more of a stake in the community.
It is Theta Network’s verification and peer-to-peer content provider that boosts the video locked behind Replay NFTs. Along with that, the Replay tracking protocol, which operates on a THETA subchain, is capable of continuously tracking every bit of gameplay and providing it to content owners in the form of real-time video analytics. As part of the future plan, the entity is getting ready to deliver its own Theta subchain by the end of the second quarter.
According to Theta Labs CEO Mitch Liu, Replay’s disruptive approach to streaming is fully aligned with the blockchain’s video framework. In his opinion, through this collaboration, it will be possible to launch video applications, along with streaming activities, so that it becomes convenient for them to incorporate decentralized token-gated video. This will help with curation, as well as packaging of content in better ways, and at the same time open the doors for increased revenue generation as well as engagement.
