PARIS, FRANCE / ACCESSWIRE / May 18, 2023 / Renault, the renowned car manufacturer, has once again taken a pioneering step in the Web3 space with the introduction of their latest NFT collection, the Racing Shoe5 series. Following the success of their generic NFT collection, genR5, Renault continues to push boundaries by merging fashion, art and blockchain technology to captivate a global audience.
Inspired by the iconic Renault 5 Turbo model popularized in Europe in the 1980s, the Racing Shoe5 collection features 960 limited edition 3D art NFTs, each accompanied by a corresponding physical pair of sneakers. What sets this collection apart is the integration of cutting-edge NFC chip technology embedded in the tongue of each physical pair. This innovation gives owners exclusive access to an NFT digital passport, unlocking a world of unique experiences and benefits.
Renault’s strategy for the Racing Shoe5 drop is carefully crafted to bridge the gap between blockchain-savvy enthusiasts and the traditional sneaker crowd. By collaborating with key figures in both industries, Renault aims to engage a wide range of individuals, introducing them to the exciting possibilities of Web3 technology.
During the launch period excitement and anticipation built as Renault boldly announced that the Racing Shoe5 pairs were available for purchase at an affordable €265. As the minting process unfolded on the Ethereum blockchain, Renault recognized the challenge of the prevailing network load resulting in high gas taxes. To ensure an optimal buying experience for their dedicated community, Renault has taken extraordinary measures to address this issue.
In an unparalleled display of commitment to the public and the development of Web3, Renault has made a remarkable decision. Despite the unexpected gas charges, Renault will honor the promised price of €265 for each buyer, taking responsibility for covering any additional costs incurred. This bold move ensures a fair and accessible experience for all, allowing enthusiasts to embrace the Racing Shoe5 collection without the burden of increased expense.
This extraordinary commitment to their community demonstrates Renault’s unwavering belief in the transformative power of blockchain technology. A true industry visionary, Renault sets a new standard for traditional brands, demonstrating their dedication to embracing Web3 and facilitating a wider audience’s entry into this exciting realm.
The Racing Shoe5 NFT collection and Renault’s exceptional commitment have garnered huge praise in the Web3 community. Industry experts unanimously recognize Renault’s move as one of the most admirable endeavors of a traditional brand in the Web3 era, transcending boundaries and promoting inclusivity.
Renault is still keen to push the boundaries of innovation within Web3, with several exciting projects on the horizon. Follow along as the brand continues to redefine the intersection of automotive excellence, fashion and blockchain technology.
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Maxime Baron
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SOURCE: Renault
