Rémy Martin launches the first NFT in collaboration with Usher, BlockBar

Rémy Martin Cognac Fine Champagne is the latest spirits brand to add NFTs to its portfolio. And they don’t do it alone.

This Friday, July 29, Rémy Martin is launching Usher x Rémy Martin 1738: A Taste of Passion through BlockBar as a global campaign that not only marks Rémy Martin’s first ever NFT, but also encompasses an immersive experience and uses integrated artificial intelligence (AI) technology to design the unique collector’s bottles.

The limited-edition bottles were designed by AI-integrated technology based on Grammy Award-winning artist Ushers’ “melodic description” of the taste of Rémy Martin 1738 Accord Royal: “a smooth Cognac characterized by notes of toast, vanilla and brioche,” according to labeled. While 50 bottles were produced, only 25 bottles will be available for purchase as NFTs via BlockBar at a price of $500.

“We are proud to have [Usher] is launching the first limited edition bottle design for Rémy Martin 1738 Accord Royal,” said Amaury Vinclet, global managing director of Rémy Martin, in a statement. “This bottle is a first for the spirits industry in terms of how the technology was used and gives spirits lovers and Usher fans a rare collectible they will treasure forever.”

The launch is an extension of the long-standing partnership between Rémy Martin and Usher – just last year the duo launched “Team Up For Excellence – The Film”, highlighting the cultural connection between Cognac and American music since 1917 in France. This year, in addition to celebrating the harmony between music, technology and art, the campaign also celebrates the 25th anniversary of Usher’s second studio album, In my way.

For this reason, “A Taste of Passion Experience” extends to Usher’s Las Vegas Residency as an immersive opportunity consisting of three interactive rooms where guests can embark on a multi-sensory journey and finish with an array of Rémy Martin 1738 Accord Royal cocktails during select nights of Usher’s residency that runs through October 29, 2022.

The NFT release will be live on BlockBar at 10am EST, with bottles available for purchase with ETH or credit card on a first-come, first-served basis. The NFT proves ownership of the physical bottle which is stored at BlockBar until the user is ready to redeem when the physical bottle is available in October 2022.

“We are very excited to be a part of such a huge moment for Rémy Martin as they enter the world of NFT and launch a new limited edition bottle that will be our first ever music collaboration to hit BlockBar.com,” shared Dov Falic, co-founder and CEO of BlockBar, in a statement.