Red Bull Doodle Art includes NFT
This year, Red Bull Doodle Art has added the NFT component. Together with Crossmint and Burnt Toast, student artists will have the opportunity to create and mine their own Non-Fungible Tokens.
Red Bull Doodle Art adds NFTs to instinctive drawing competition
This year’s global Red Bull Doodle Art the competition, which challenges students to create original drawings that showcase their creativity, has a new twist.
Winners will be able to create and my own instinctive drawings in NFT. Not only that, but these non-fungible tokens will be mined and auctioned off at the World Finals.
This additional service was provided by Crossminta leading provider of NFT infrastructure, which offered all participants a trial membership and NFT portfolio, with seamless onboarding powered by Crossmint.
This is a unique opportunity for student artists to take their work to the next level.
In total, this year’s Red Bull Doodle Art has set up to 120,000 participants from 62 countries submit their instinctive drawings. Only one national The winner from each country advances to the World Finals, which will take place in Amsterdam from 25 to 27 May 2023.
Twitter was full of young artists who Samora Bazarrabusaaka Oibel1, who described his experience drawing his first Kenyan on art and NFT at the Red Bull Doodle Art Finals in Switzerland.
Red Bull Doodle Art and NFT team up with Crossmint and Burnt Toast
The introduction of NFTs to the Red Bull Doodle Art competition was made possible thanks to the support of Crossmint and Burnt Toast, the illustrator, designer, animator and muralist behind the instinctive drawings.
Rodri Fernandez Touzaco-founder of Crossmint, said:
“NFTs are transforming the art world, enabling creators to build unique experiences and monetize in new ways. However, web3 is still too complex for most artists.
We hope that this competition and the seamless cryptocurrency onboarding experience, thanks to Crossmint’s coin portfolio and infrastructure, will enable a new generation of artists to participate in NFTs”.
Overall, Crossmint and Burnt Toast have become key components of this campaign, both of which aim to educate a new generation of blockchain enthusiasts and digital creators.
With the power of NFTs, students can now own and monetize their artwork like never before.
Global beverage brands, art and non-fungible tokens
This year’s Red Bull Doodle Art competition combines 3 main components: red bull, the global beverage brand; the Art of the young participants; and NFTbringing art to the blockchain.
This is not the first time this combination has been made. In fact, the global beverage giant Coca Cola had already started testing NFTs in July 2021.
And actually in honor of World Friendship Day July 30, Coca Cola had created and auctioned its first NFTs at OpenSeainspired by shared moments of friendship.
The auction of Coca Cola’s signature NFTs lasted four days and the proceeds were donated to Special Olympics International, a friend and partner of Coca Cola for more than 50 years.
In addition, the owners of Coca Cola’s 2021 Friendship NFTs received new NFTs minted at Polygon the following year (July 2022) to celebrate World Friendship Day again.
In this case NFTs given away by Coca Cola The bottle design was a work of art that was just revealed when shared with a friend, making them generative and shared NFTs.
