Rebel Internet unveils big broadband as it launches rival internet service
Rebel Internet, a new ISP, is launching in the UK today, with a mission to end the UK’s Wi-Fi woes. Unlike the big broadband providers, Rebel offers fair and transparent prices, first-class customer service and a Wi-Fi service that actually works.
Founded by CEO Tucker George and COO David Groth, Rebel Internet has turned the entire ISP business model on its head to address the frustrations of modern UK customers. Using the latest Wi-Fi hardware and software, they promise to eliminate dead spots, dropouts and buffering. What’s more, they offer zero contract periods and 24/7 customer service in an effort to counter unfair price increases and cost cutting to existing suppliers. Commenting on their alternative business model, Tucker says “we believe in our product and deliver a superior customer experience, so we don’t need to trap customers into onerous contracts to force loyalty.”
Rebel’s fiber broadband service is now available nationwide to 29.5 million homes and can connect 9.6 million homes to full fiber broadband with speeds up to 1Gb. If 1Gb speeds are not yet available to a customer’s home, Rebel offers a broadband service with speeds of up to 80Mb and a guarantee to upgrade customers to full fiber for free when it becomes available. Broadband prices start at £35 per month and are supported by continuous network performance monitoring and cloud-powered software updates.
Rebel is also launching the UK’s only Wi-Fi as a service through an affordable monthly subscription starting at £15 per month. Designed for people stuck on a broadband contract, Rebel’s plug-and-play Wi-Fi bolts onto a customer’s existing broadband and sets up in minutes with the Rebel app. Rebel Wi-Fi customers also enjoy the same first-class customer service as its broadband customers, achieving a Trustpilot score of 4.7 – giving it an ‘Excellent’ rating by the platform.
Asked why they were forced to launch a new ISP, Tucker explains: “The broadband market is really broken. It is controlled by a small number of large broadband providers who have captured customers and stifled all effective competition. I have seen the bad behavior of Big Broadband first hand and it is shocking. These companies spend hundreds of millions of pounds on confusing marketing, lure customers into long-term contracts filled with hidden fees, implement price increases above inflation, and then deliver woeful customer service. All for the same basic broadband and Wi-Fi that often doesn’t work as promised.
Most disturbing is the new price gouging tactic they are using on loyal customers; they are not well explained or understood and as a result customers suffer. In the midst of a cost of living crisis, it is particularly disturbing to see the likes of BT and EE unleash a 14.4% price increase on millions of loyal customers, then try to justify it as nothing more than corporate greed. Above-inflation pricing schemes such as these cause significant harm to customers and should be banned.
Until now, customers have had no choice but to suffer this mistreatment. That changes today. We mean it when we say an uprising is coming.”
