Rawlings® launches first NFTs to showcase rare baseball gloves
Iconic sports equipment manufacturer launches one-of-a-kind glove in professional baseball game
ST. LOUIS, 26 July 2022 /PRNewswire/ — Rawlings Sporting Goods Company, Inc., the official base, baseball, helmet, face guard and glove of Major League Baseball®, today announced its first entry into the Web3 world. This new digital venture marks the first of its kind for the well-established baseball and softball brand, with the project centered around the best-known product category of baseball gloves.
This summer, Rawlings will produce 461 physical asset non-fungible tokens (NFTs), spread across four levels of rarity, with physical baseball gloves associated with each NFT. These ultra-rare limited edition Rawlings gloves were designed and produced exclusively for the ‘PRIMUS NFT’ project, never to be reproduced. By purchasing one of the NFTs, the buyer will be able to exchange their NFT for their physical glove and they will also gain access to exclusive future offers from Rawlings. As part of the PRIMUS NFT project, Rawlings is also opening a Rawlings Discord server to interact with the brand, share additional information about the launch and give fans the opportunity to get early access to the PRIMUS NFT launch.
“The Rawlings brand is always looking to evolve and after 135 years we are excited to enter a new digital realm and create NFTs linked to physical gloves, resulting in a unique experience for NFT holders, ” so Dylan Kavanagh, vice president of digital marketing for Rawlings. “It has been an exciting journey to find an opportunity to connect the digital and physical worlds we live in. This launch also enables us to provide more tangibility and authentication to what we already know is an expansive glove collection market while opens a new platform for conversation and community with our Rawlings Discord server.”
The rarest tier is a single-edition NFT, one-of-one glove designed by the New York Mets™ Shortstop, Francisco Lindorand will be used in July 27th game against the New York Yankees™. This glove and corresponding NFT will be auctioned off, with the proceeds going to charity.
The Rawlings PRIMUS NFT collection will arrive later this summer. More information will be made available closer to launch, so be sure to visit Rawlings.com/NFT, join the Rawlings Discord (and follow Rawlings’ social media accounts for the latest updates and news. Anyone interested in holding a Rawlings PRIMUS NFT will become can buy them using either cryptocurrency or a credit card at OpenSea.
Rawlings launches the PRIMUS NFT collection in partnership with Dream Syndicate, an agency focused on developing immersive and enriching experiences for clients spanning multiple industries worldwide.
About Rawlings
Established in 1887, Rawlings is an innovative leading global brand and manufacturer of premium baseball and softball equipment, including gloves, balls and protective headgear. Rawlings’ outstanding quality, innovative engineering and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings. Rawlings is the official base, baseball, helmet, face guard and glove of Major League Baseball, the official baseball of Minor League Baseball, and the official baseball and softball of the NCAA and NAIA. The company has its headquarters in St. Louis. For more information, please visit www.Rawlings.com.
SOURCE Rawlings
