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Rare Johnnie Walker Blue Label Whiskey and NFT coming soon!
The latest installment of the Johnnie Walker collaboration with Blockbar.com and Vayner3 (the web3 consulting firm of Gary Vaynerchuk) is finally here. DIAGEO, the company behind the famous Scotch whisky, has announced the new NFT edition of the outstanding Johnnie Walker Blue Label Ghost and Rare range. Officially, Johnnie Walker Blue Label Ghost and Rare Port Dundas, the NFTs are available exclusively on BlockBar.com, the NFT marketplace for wine and spirits starting September 9, for $775 (approx. 0.49 ETH).
There are 75 limited edition Ghost and Rare Port Dundas Master Sets. These master sets have excellent utility, such as a physical bottle, incredible art, and much more.
The Johnnie Walker NFT collection continues to grow!
This is the fifth installment in the Johnnie Walker Blue Label Ghost and Rare series and the second NFT release. The new collection showcases the character of the unique and rare whiskeys of one of the world’s most famous grain distilleries, the Glasgow “ghost” distillery in Port Dundas.
The historic distillery, located on the banks of the Forth and Clyde Canal, was built in 1811. It was the beating heart of the Johnnie Walker brand. They shipped the famous drink from here, all over the world, for almost 200 years before it closed in 2010.
Own a taste of history with unique Jonnie Walker NFTs
The 75 Johnnie Walker Master Set NFTs are an excellent opportunity for whiskey lovers around the world to get their hands on an individual, flavorful limited edition bottle.
The bottles use priceless “ghost” whiskeys from distilleries. This and other rare expressions from the outstanding reserves that go into the famous Johnnie Walker Blue Label spirit form the heart of the new blend.
Another thing that makes the new Johnnie Walker whiskey NFTs so remarkable is the team behind them. The new whiskey is the first release by renowned Johnnie Walker Master Blender Emma Walker.
Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America, said: “As a leader in whiskey innovation and a champion of collective progress, Johnnie Walker will continue to foster meaningful relationships with consumers by championing the creators and community leaders of Web3. Stay tuned for more exciting collaborations on the horizon.”
The NFTs are also a work of art!
The master sets come with a digital NFT by award-winning generative AI artist and photographer Ivona Tau. She uses inspiration from the source of life and the power of nature, water. Each NFT is completely different and as valuable as the whiskey itself.
Ivona Tau says: “It’s amazing to see global brands like Johnnie Walker investing in digital creators to make our work visible. I am proud to have had the opportunity to collaborate with Johnnie Walker and share my artistic vision for this limited edition whiskey release with communities in Web3.”
Incredible utility of Johnnie Walker NFTs
The Ghost and Rare Port Dundas Master Sets feature a redeemable physical 1L bottle signed by Emma Walker and a matching NFT bottle. There is also a digital NFT digital artwork by Ivona Tau. Also, holders will get access to the next DIAGEO release on BlockBar.com.
Furthermore, Johnnie Walker NFT holders will gain access to exclusive virtual storytelling experiences with Emma Walker and Ivona Tau. Here they will share the inspiration for the choices on this fantastic project.
NFTs will create opportunities for women!
Women are at the heart of the new Johnnie Walker NFTs. Johnnie Walker wants to create more opportunities for women around the world to honor the achievements of Emma Walker and Ivona Tau. To make this a reality, they have teamed up with a long-term partner, IFundWomenm, to award business grants to women.
“We are delighted that Johnnie Walker has chosen to partner with BlockBar again to launch Johnnie Walker Blue Label Ghost and Rare Port Dundas. We are democratizing access to the world’s most iconic whiskey brand so that anyone, anywhere in the world, can participate,” says Dov Falic, Co-Founder and CEO of BlockBar “One of our missions at BlockBar is to support women in wine, spirits and web3, so we are excited to support IFundWomen through this partnership.”
Finally, don’t forget that the 75 Johnnie Walker NFTs with accompanying physical bottles go on sale on September 9th. For $775 (approx. 0.49 ETH) you can own an exceptional bottle of whiskey. Save it for a special occasion or share it with your friends. Either way, you’ll love the brilliant taste of this rare and distinctive drink.
