Puma launches a NFT collection to celebrate its 75th anniversary – Cryptopolitan
Puma will celebrate its 75th anniversary by expanding its Web3 presence and releasing a collection of 10,000 pieces of PFP (profile picture) NFTs (non-fungible tokens). The upcoming series will include the renowned mascot ‘Super PUMA’, who first appeared as a cartoon protagonist in the 1970s. In addition, the company’s new avatar series will feature the brand’s biggest iconic sporting moments of the past 75 years.
Puma joins the NFT bandwagon
The super PUMA PFP offers a range of engaging benefits and experiences, tokenized access to premium merchandise and a direct connection to the German multinational company’s famous designs.
The company will implement the NFTs across a range of products and initiatives, including apparel, plush toys and comics, all of which will be available to both NFT holders and non-NFT holders.
With the launch of these NFTs, the fashion entity is looking to expand its Web3 presence. In addition, it envisages supporters using the renowned green mascot as their profile picture on social media. As a Web3 trend, this is incredibly popular.
The new NFT collection was released one year after the fashion entity registered Puma.eth, the brand’s ENS (Ethereum Name Service) domain, to further strengthen its presence on the Web3 platform. Adam Petrick, Chief Brand Officer at the company, stated:
Puma’s growing Web3 community played an important role in the launch of this new project. We listened to what our community wanted and the Super PUMA PFP NFT is the result. It’s a great project to kick off our 75th anniversary as an expression of our brand mantra – Forever Faster – drawing on our history and heritage to push sport and culture forward through design and innovation.
Adam Petrick
A year has passed since the shoe company bought up ENS Domain and changed its Twitter identity to Puma.eth. During New York Fashion Week last September, the entity debuted its first-ever metaverse experience, titled “Black Station” (NYFW).
NFT and airdrop details
After last being seen on a New York runway in 2017 for Rihanna’s Fenty show, Super PUMA first returned to the brand’s universe for New York Fashion Week 2022. Last year, the German brand staged “Futrograde”, an immersive runway show inspired by digital breakthroughs from past, present and future.
This new collection will have a total of 10,000 Super PUMA NFTs, with a portion of them being sent to Nitro Collection NFT holders. Holders of Puma’s Nitro NFT program gain access to futuristic and exclusive physical and digital shoe drops.
The company will continue to launch innovative footwear through its Nitro project. Apart from the Nitro airdrop, 4,000 Super PUMA NFTs will be sold on the open market. In addition, another 2,000 NFTs will be set aside for the company’s collaboration with 10KTF, an online store in the virtual metropolis of “New Tokyo”.
Nitro airdrops will start at the end of February, with the public sale shortly after. According to the company representative, the Super PUMA cartoon will continue to be integrated into various business departments and products across the brand.
In addition, the NFTs will sell for 0.15E. According to the company, Super PUMA enables them to have a unique PFP and representation for community participation. In the future, they want to build narratives and communicate intricate stories through comics, visual entertainment and much more using their hero. Click here to join the waiting list:
