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PUMA Black Station 2: Step Into the Metaverse
Recently, PUMA expanded its metaverse online destination, Black Station, with an immersive digital retail experience. Introducing Black Station 2, a metaverse platform that bridges the digital and physical worlds. Here is everything you need to know.
TL;DR
- PUMA launches Black Station 2, a metaverse platform that combines the digital and physical worlds of phygital footwear shopping.
- Black Station 2 has two worlds: Unkai (inspired by Shibuya) and Unter (inspired by Berlin’s club culture), showcasing innovative footwear designs.
- The highly anticipated Fast-RB is among the releases, featuring INITRO foam technology and PWRPLATE for stability. PUMA Pass NFT holders can purchase exclusive Materializer and Digital Collectible NFT. MoonPay ensures secure transactions.
PUMA expands its Metaverse initiative
The famous ones sports company, PUMA, leaps into the future with the launch of the Black Station 2. This progressive metaverse platform combines the digital and physical worlds. Moreover, this allows users to not only explore but also purchase phygital footwear.
Building on the success of its first Black Station release during New York Fashion Week, Black Station 2 takes the creative experience to new heights with two worlds that reveal innovative footwear designs.
The first world, Unkai, draws inspiration from the vibrant Japanese city of Shibuya. It showcases footwear designs with vibrant colors and vibrant elements. On the other hand, Unter, the other world, is a tribute to Berlin’s underground club culture. It showcases footwear designs that reflect the dynamic and edgy club scene.
What can we expect?
The Fast-RB stands out as one of the notable shoe releases within the Black Station 2. Constructed with PUMA’s running technologies, the Fast-RB features four placed NITRO pads and three PWRPLATES. Therefore, they will deliver a fantastic running experience characterized by a unique bouncy feeling.
Also, the features of Fast-RB include INITRO. INITRO is a new nitrogen-infused foam technology that provides exceptional responsiveness in an incredibly lightweight package. In addition, it also features PWRPLATE which is designed to stabilize the NITRO midsoles while increasing energy transfer.
For PUMA Pass NFT holders, Black Station 2 offers the option to purchase Materializer NFT. These represent “to be produced” physical products, as well as digital collectibles. A limited amount of 4,000 NFTs of each type will be available to purchase throughout the week. Therefore provides a unique opportunity for collectors and enthusiasts.
As part of its 75th anniversary celebrations, PUMA is enjoying its growing web3 presence, aiming to create an always-on shopping experience. Black Station 2 acts as a complementary service to PUMA’s global e-commerce and brick-and-mortar stores. To include a wider audience to PUMA’s web3 spaces, the company has expanded its purchasing options in Black Station 2 to include credit card payments in addition to crypto.
PUMA x MoonPay
MoonPay, a trusted provider of web3 systems, has played an important role in providing the Black Station 2 project. Leveraging MoonPay products such as HyperMint for NFT smart contract and coining, as well as NFT Checkout for purchasing USD-based NFT, PUMA ensures a smooth and secure transaction experience.
Ivan Dashkov, Head of Web3 at PUMA, explained his excitement to invite the community into these new worlds, emphasizing PUMA’s commitment to meeting the community’s shopping preferences while exploring the options in the crypto and metaverse.
Since launching the Black Station in 2022, PUMA has continued to expand its NFT offerings. In particular, the company recently introduced its Super PUMA PFP NFT in early 2023. In preparation for the launch of the Black Station 2, PUMA changed its Nitro Collection NFT to the PUMA Pass, giving holders exclusive access to new and advanced PUMA products.
To explore the wonders of Black Station 2, visit the Black Station website and discover the limited NFTs offered by PUMA. In addition, the PUMA Pass can be obtained at OpenSea. Finally, immerse yourself in the future of footwear and embrace the captivating fusion of the physical and digital worlds with the PUMA Black Station 2.
