Public pressure generates $2MM with First Music & Gaming NFT Project

Photo credit: Public Press

Public Pressure, a web3 music specialist that officially launched in August, announced that its first official NFT project sold out within days, generating $2 million in revenue.

The Italian DJ duo and UMG recording artists Merk & Kremont have teamed up with Public pressure to create a series of PODs – NFTs containing songs that users can equip inside the web3 gaming platform Moonsama. When equipped, each song unlocks in-game features or power-ups, including playing the purchased track in-game.

POD’s NFT collection consisted of 3,333 limited edition NFTs, sold for a fixed price of $600 each. Each contained unreleased music tracks by DJs Merk & Kremont. The release sold out within days, generating $2 million in revenue.

Moonsama is the largest community in the Polkadot blockchain ecosystem, allowing players to purchase NFTs in the platform as tools. The partnership is the brainchild of Public Pressure president Sergio Mottola and Moonsama founder Donnie Big Bags. It introduces music as a game tool for the first time in a metaverse ecosystem.

“By partnering with Moonsama, we’re bringing NFT music to the Moonsama Metaverse and gaming environments for the very first time,” says Sergio Mottola.

“By bridging the digital and physical worlds, we offer labels and artists a new way forward with innovative formats for their art. The success of this collaborative reduction confirms our belief – that the future of music and culture consumption is on Web3.”

“We already have a very strong community; in fact, the largest in the Polkadot ecosystem,” adds Donnie Big Bags.

“But I’ve observed in the ‘Metaverse’ space that there are a lot of projects that only handle 50 people at a time on one screen, which gives it a kind of ghost town feel. We’re building an ecosystem, not just a project, and want that should feel populated. The plan is to attract more games to our network that leverage ecosystem assets. Music NFT PODs are the perfect way to show cross-project and cross-metaverse utility. The first of its kind!”

Public Pressure is built on Polkadot, the brainchild of Ethereum founder Gavin Wood. Polkadot has the lowest total electricity consumption and carbon emissions per year of the six proof-of-stake (POS) blockchains and is designed to support the transition of music to the web3. It aims to strengthen artist and fan relationships while creating new revenue streams for creators and the wider music industry.