Proof launches exclusive NFT collection for Moonbirds holders

ProofThe Web3 start-up behind the smash hit Moonbirds NFT collectionis launching its next digital art series – for the benefit of its existing collectors.

The new collection – “Moonbirds: Diamond Exhibition” – will feature 10,000 digital artworks created by 22 artists, including Beeple, Daniel Isles (aka Dirty Robot), Terrell Jones, Summer Wagner and Michael Sidofsky. However, these works will only be available to Moonbirds holders who have achieved Diamond Nest status by staking their NFTs with the company for a certain period of time.

Moonbirds have one nesting feature that encourages holders to lock their NFTs instead of listing or selling them. The longer a Moonbird is nested in a holder’s wallet, the more benefits and rewards – such as the “Diamond Exhibition” – are made available to that holder.

On April 18th, Day 1 Diamond Nesters – those who chose to stake their Moonbirds NFTs on the first day the Moonbirds nesting program launched – will be sent a “Choice Pass”, which will allow them to rank their preferred artists among the 22 participants in the gathering. After a four-day voting period, Proof will use a raffle informed by these rankings to send artwork to all participating Day 1 Diamond Nest Moonbirds holders.

From there, all Diamond Nesters who set their Moonbirds during the first week of the nesting program’s debut will go through a similar rank selection and airdrop process, and so on, and so on, until all 10,000 artworks have been distributed.

To celebrate the collection’s release, Proof will also host a party with Beeple for Moonbirds holders at NFT NYC this Thursday, where the artist will personally draw one of his diamond displays.

The decline comes at a time when Proof and other NFT companies continue to search for ways to keep NFT holders happy and engaged.

Proof had a bit of an uphill battle in that regard. In February, the company was cancelled its annual gathering, Proof of Conference, citing a lack of interest. Some Moonbirds holders were outraged by the news, because access to the conference had previously been touted as one of the main benefits associated with owning a Moonbirds NFT.

Yuga Labs—the 4 billion dollar company behind dominant NFT collection Bored Ape Yacht Club— similarly provides access to ApeFest, an annual gathering of Bored Ape holders that features performances from high-profile music artists including Eminem and Snoop Doggas an important benefit of owning a monkey.

Last week, Yuga announced a series of exclusives jewelry created in collaboration with Gucci which was only made available to holders of certain NFTs within The other side, Yuga’s ape-themed metaverse game. The campaign, which lasted just 24 hours, raised over $5.7 million, according to Yuga.