Praxent Introduces Accelerator App, Helping WealthTechs Accelerate Time to Market
Fintech product agency launches startup app to help wealth technologies accelerate innovation
AUSTIN, Texas, March 20, 2023–(BUSINESS WIRE)–Praxent, a fintech product agency with more than two decades of experience, has launched its Accelerator app to help wealth technologies accelerate time to market. The offering includes pre-built functionality that allows wealthtech providers to launch a robo-advisor with lower costs and higher speed.
The resources needed to build table stake features and functionality usually do not leave enough room to create notable differentiation. Praxent helps companies overcome that challenge; the app’s pre-built features include account opening/KYC, account funding through MX, recurring deposits, robo-advisor portfolios, investor dashboard and an already established custodian integration through APEX. With Praxent’s app, wealthtech providers no longer have to build from scratch and are free to spend time, effort and money on functionality that sets them apart.
“Creating the basic functionality necessary to stand up a robo-advisor app, plus navigating the complex investment compliance landscape, typically drains significant time and resources from startups,” said Connor Coughlin, Chief Commercial Officer, Fintech at APEX. “With Praxent’s Accelerator app, including the pre-built integration to our flexible digital-first custodial engine, those with great ideas will get significant time and budget back so they can focus on their competitive differentiators.”
Those leveraging Praxent’s Accelerator app, which is built on a single tenant architecture, will then work with Praxent, leveraging its team’s value engineering, UX design and fintech expertise to design and develop the apps’ unique features and functionality.
“With our Accelerator app, we deliver the speed of off-the-shelf technology with the flexibility to build it yourself—a combination found nowhere else in the market today,” said Tim Hamilton, CEO and founder of Praxent. “This new offering is another example of how Praxent is accelerating fintech innovation for our clients without sacrificing quality.”
About Praxent
Austin-based Praxent is The Fintech Product Agency™, accelerating the development of differentiated fintech products and experiences that deliver measurable results. The Praxent team has helped hundreds of fintechs and financial services acquire and enrich their customer relationships through the latest in human-centered design, front-end engineering and fintech product integration. Visit praxent.com to learn more.
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