Prada Unveils Timecapsule NFT Drop #34 Chance To Visit Prada Extends
On October 6, the luxury fashion brand launches this month’s Timecapsule drop – drawing inspiration from Prada’s storied history while continuing to build out its fashionable Web3 community.
After four previous sold-out drops, Prada’s NFT division, “Prada Crypted” will present its fifth Timecapsule NFT with Timecapsule Drop #34. As in previous months, Prada will continue to use recycled fabric from Prada’s archives in a new gender-neutral product – offered in both physical and digital form.
October Timecapsule’s piece will consist of a shirt decorated with beach-themed satin and silk floral fabric along with the month of “October” flaunted over the top’s shoulders. With a continued emphasis on sustainability, this month’s unique fabric has been sourced from the Prada Spring/Summer 2003 collection and inspired by the attire from Prada’s Spring/Summer 2015 fashion show.
Since June 2022, Prada’s Timecapsule collections have existed as a 24-hour online event on the first Thursday of every month.
Along with the tangible item of clothing, each Timecapsule item comes with a unique serial number – allowing owners to redeem a matching NFT.
To ensure promised authenticity through the blockchain, NFT holders can reference the digital asset for all the details of the given item, as well as a variety of unlockable tools and experiences.
The October collection will give some of the brand’s new NFT holders the opportunity to attend the upcoming “Prada Extends” event. The Miami event will celebrate Prada’s culture, music, as well as creative figures from around the world of electronic musician, and Prada collaborator Richie Hawtin, known as “Plastikman”.
Attracting fashion enthusiasts and NFT supporters alike, Prada has created its own group of collectors who patiently await the next Timecapsule release each month.
Committed to Prada Crypted’s growing NFT community, August Timecpsule invited NFT members to view its new Spring/Summer 2023 collection during Milan Fashion Week.
At the end of September, Prada welcomed its Prada Crypted community to its first exclusive token-gate collection in Milan. Providing IRL tools, the group visited Prada’s Milan stores and received a private tour of the Fondazione Prada along with high-end dining and a luxury hotel stay.
Prada’s Timecapsule NFTs emphasize the importance of circular fashion while celebrating the brand’s heritage.
Luxury fashion and the blockchain have found a special intersection to bridge Web3 technologies with established Web2 names. The French conglomerate LVMH developed its own blockchain consortium, which helped connect the famous names to the new space.
Aura Blockchain Consortium serves as a blockchain solution platform for luxury brands to begin exploring immersive and customized experiences through Web3.
For more on blockchain, cryptocurrency, NFTs and Web3, visit Hypemoon.com.
