Prada, Moncler and other top fashion NFT drops from 2022

From Prada to Louboutin to Tiffany, this year saw some of the best luxury NFTs burst onto the Web3 scene. The start of 2022 witnessed the industry slowly warming up to the idea of ​​non-fungible tokens. But many consumers remained cynical, dismissing brand labels’ Web3 efforts as PR marketing stunts with unclear or short-term values. Now, as the year draws to a close, luxury’s biggest players are officially embracing the virtual assets with open arms.

2023 is poised to be a time of widespread recognition for Web3, with non-fungibles playing a crucial role in this success. To celebrate, Jing Daily rounds up the best luxury NFT drops that shaped the market over the past 12 months.

Prada’s “October” Timecapsule NFT, inspired by the brand’s Spring ’03 collection. Photo: Prada

Prada’s monthly Timecapsule NFTs

NFT: This year, Prada started its new Timecapsule NFT series. The monthly token release kicked off in the summer with a virtual interpretation of 100 gender-neutral shirts designed in collaboration with artist Cassius Hirst. Jumping forward to December and seven token drops later, the house has really solidified its project as one of 2022’s most successful digital campaigns.

The verdict: Prada’s Timecapsule NFT initiative brought the house’s iconic archive and heritage into the metaverse, giving enthusiasts of the brand the opportunity to look back at some of Prada’s past runway designs. For example, its “October” shirt was made from pure silk fabric from its spring 2003 collection. It also made full use of the token tool by offering very exclusive benefits to holders – including tickets to Prada’s Miami Extends.

Tiffany & Co.’s $50,000 Cryptopunk pendant, which was released in August. Photo: Tiffany & Co

Tiffany & Co.’s controversial Cryptopunk pendant

NFT: Luxury jewels Tiffany & Co. sent shockwaves through Web3 when they made the decision to tap the CryptoPunk NFT community. The gem giant dropped a limited edition Cryptopunk-inspired pendant available only to those who were members of the ultra-exclusive group. The “NFTiff” launch allowed holders of CryptoPunk NFT PFPs (non-fungible profile pictures) to transform their own CryptoPunk into a specially designed physical counterpart. The catch? Each token came with a price tag of $50,000.

The verdict: Controversial, yes. But the token drop propelled the brand to widespread recognition in the crypto community. It also got people talking about luxury’s place in the metaverse. The prospect of an accessible – even utopian – new virtual landscape may have been completely overshadowed by its eye-watering cost, but the fall demonstrated the hunger for luxury jewels in Web3. Something Tiffany & Co.’s competitors should look to satiate in 2023.

After releasing an NFT collection together in April, Nike and RTFKT released a physical “Web3 sneaker.” Photo: Courtesy of RTFKT

RTFKT x Nike’s MNLTH NFT unlocks IRL Cryptokicks

NFT: As part of its collaboration with Nike, RTFKT saw off the year by bringing its precious Cryptokick sneakers to the physical realm. The sportswear titan helped produce the Cryptokick IRL drop: the first smart sneaker from RTFKT to be connected its MNLTH NFT, which was launched in April. Design-integrated self-lacing capability, light, wireless charging and an “RTFKT WM Chip (NFC),” bringing next-generation technological innovation to the sneaker industry.

The verdict: This year, RTFKT went from cult status to mainstream stardom. Along with the likes of Rimowa, Byredo and, in its most notable relationship, Nike, the digitally native house is set to be on the radar of all fashion brands in 2023. But this decline did not convince many. Issues cited included a lack of global shipping and unprecedented price expectations. Can the label redeem itself in the new year?

NYFW’s NFT keys received a mixed response from holders, with some questioning their value. Photo: Afterpay

NYFW x Afterpay’s NFT “Keys”

NFT: For NYFW’s Spring 2023 season, The Blonds, ALTU by Joseph Altuzarra, Kim Shui, AnOnlyChild, Jonathan Simkhai and more teamed up with Afterpay to create NFT keys which provided access to runway shows, after parties and opportunities to meet their designers. Inspired by each brand’s heritage, the tokens offered an accessible price point of $100, which could be split into installments using Afterpay.

The verdict: Fashion months are notorious for their inaccessibility and habit of barricading showcases behind highly exclusive guest lists. But that could all be about to change, thanks to the introduction of token-gated passes that allow fashion fans and members of the public to enter these closed spaces. Although growing pains and learning curves remain, the outlook is brighter than ever and the initiative has laid a strong foundation for brands looking to enter the world of phygital number.

Christian Louboutin’s Paris Fashion Week show gave spectators a POAP to commemorate the event. Photo: Christian Louboutin

Louboutin first launches NFT with POAP

NFT: Chrisitan Louboutin released his first ever NFT as part of his Paris Fashion Week show. The luxury footwear group created the token with a POAP (Proof Of Attendance Protocol) for the event, which guests could keep as a “badge of honour” after watching the show, staged atop the Eiffel Tower. Spectators from around the world could also redeem NFTs by scanning a QR code at the end of the performance, which was available to view on social media.

The verdict: Besides token-gated experiences, POAPs are an efficient method of proving one’s participation in an event, while allowing for benefits for future drops and announcements. The assets have quickly become a “status symbol” in the world of virtual luxury as a means of commemorating the House’s collections and notable occasions, as well as demonstrating the unwavering loyalty of its customers.

Richard Quinn brought NFTs to London Fashion Week, complete with added perks. Photo: Richard Quinn

Richard Quinn x Clearpay’s NFT celebrates London Fashion Week

NFT: British pioneering designer Richard Quinn brought his iconic floral prints to the metaverse in his first ever NFT range. The ‘London Fashion Week in Bloom’ collection, in collaboration with Clearpay and the British Fashion Council, drew inspiration from the Spring 2023 shows. The limited edition rose NFT also came with two additional benefits. Holders can either attend the brand’s exclusive VIP event or receive a collection of accessories featuring the signature flowers of creativity.

The verdict: Next to big fashion houses, it was nice to see an independent designer leave their globally recognized mark on the digital landscape. The fall also came at a time of uncertainty for the NFT sector. Amid increased skepticism about the value of tokens, many were hesitant to invest. But Quinn’s take on the virtual assets showed that appetite could be revived by offsetting investment costs with impressive rewards.

The phygital Azuki x Ambush collection featured Physically Backed Token (PBT) “Bean” tokens for verification technology. Photo: Ambush

Ambush x Azuki’s NFTs bring the Web3 Collective to mainstream fashion

NFT: Japanese streetwear label Ambush teamed up with leading NFT project Azuki to release a cross-border fashion capsule collection. Inspired by traditional Eastern craftsmanship, the phygital drop featured a selection of physical Azuki x Ambush items. Each came with a Physically Backed Token (PBT) “Bean” Chip embedded in the fabric, powering innovative blockchain ownership verification technology created exclusively by Azuki.

The verdict: Authenticity in Web3 has become one of luxury’s most pressing conversations, and is one that is set to continue throughout 2023. As for Ambush, this latest campaign is set to put the Japanese label on the map among some of the metaverse’s best NFT- projects, also potentially pulling Azuki from the niche corners of the internet and bringing it to a more mainstream fashion audience.

Givenchy teamed up with underground label (B).Stroy and Web3 collective Felt Zine for its NFT release this year. Photo: Givenchy

Givenchy goes underground with collaborative NFTs

What happened: Givenchy teamed up with one of New York’s most prolific underground lines, (B).Stroy, as well as Web3 native Felt Zine for its NFT collection. The launch combines a range of unisex streetwear silhouettes – such as t-shirts, hoodies, footwear and varsity jackets – with Williams’ design expertise and craftsmanship in an attempt to make a mark in the luxury sector, while bringing the house of Givenchy ever closer. crack the growing virtual market.

The verdict: This year, Givenchy has made strides in its Web3 strategy: from introducing its global beauty arm to Roblox, to its latest NFT collection – tapping into a new crowd of online consumers through the power of collaboration. The token drop was also supported by the Aura Blockchain Consortium, one of luxury’s largest digital associations that aims to harness the blockchain and support the rollout of NFTs.

In partnership with Arianee, 1,500 limited edition NFTs were made available to Moncler Maya 70 jacket buyers, along with additional benefits. Photo: Moncler

Moncler’s 70th Anniversary Commemorative

NFT: Moncler celebrated its 70th anniversary by offering the public a limited edition of 500 “Maya 70” jackets featuring matching NFTs, in collaboration with digital artist Antoni Tudisco. Owners of the jacket could claim the NFT via a QR code, which then gave them access to exclusive new products and invitations to events.

The verdict: The launch of the commemorative symbol only marks the beginning of Monclers expansive Web3 strategy for the coming years. The iconic brand explores ways to maintain its long-standing cultural relevance while honoring heritage through innovation. Working with the digital experts at Arianee is one way to ensure that the fashion house achieves its ambitious virtual roadmap.

Each NFT from CFDA’s token collection embodies the brand’s distinct aesthetic and cues, celebrating American fashion. Photo: CFDA

CFDA turns some of America’s most iconic designers into NFTs

NFT: Ending the year with a bang, seven of America’s most iconic fashion houses teamed up with the CFDA on a high NFT drop. Wes Gordon for Carolina Herrera, Coach, DVF, Michael Kors, Tommy Hilfiger and more all released their own branded non-fungibles, complete with extra special added perks. Exclusive extras included front-row seats to shows, backstage access, physical gifts, all-expenses-paid tours and a deep dive into some of the label’s archives.

The verdict: Similar to NYFW’s “NFT Keys”, tokens were designed around the concept of high-level utilities. This is a trend that seems to have taken off among luxury enthusiasts as it opens up domains that were originally closed to fashion fanatics. Accessibility is set to be a central theme for the industry’s digital roadmap through 2023 – something in which non-fungible substances will most likely play a major role.