Prada enters 2023 with eighth time capsule NFT release
Members of this community will have the opportunity to attend the Prada Menswear Fall/Winter 2023 fashion show in Milan on January 15, along with a guest. The timecapsule release will be available to customers in various countries for 24 hours only, with a limited run of 50 shirts.
The shirt in the January issue, with the title INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, will feature a design created using the optical interference technique and mechanical devices invented by Ragazzini. The shirt’s front pocket will feature the Prada enamel triangle logo, and the back will feature a transfer with the word “JANUARY.” Each shirt comes with its own gifted NFT, and serves as an invitation to join Prada’s exclusive Crypted NFT community on Discord.
Since 1913, Prada has been at the forefront of fashion, known for its pioneering style and an intellectual universe that combines concept, structure and image. The brand’s style goes beyond mere products, creating a universe that has become a benchmark for those who dare to challenge convention and focus on experimentation.
In recent years, Prada has embraced the world of Web3 and NFT, offering unique experiences and behind-the-scenes access to its exclusive Crypted NFT community on Discord. The brand’s latest Time capsule NFT collection, set to launch on January 5, 2023, continues this trend, offering limited-edition shirts with prints designed in 1969 by Enzo Ragazzini and accompanying gifted NFTs. As a global leader in the luxury goods industry, Prada owns the Miu Miu, Church’s and Car Shoe brands and operates in the food, eyewear and fragrance industries through licensing agreements. The latest initiatives in Web3 and NFT demonstrate the brand’s commitment to innovation and being at the forefront of the industry.
Prada’s embrace of NFTs and the Web3 community has allowed the brand to reach new audiences and offer unprecedented behind-the-scenes opportunities. The latest Timecapsule release is sure to be highly sought after, with fans of the brand and NFT collectors eager to get their hands on this limited edition shirt and accompanying NFT.
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