Stuttgart/Miami, Nov. 29, 2022 (GLOBE NEWSWIRE) — Porsche is presenting its next brand experience in the digital world at Art Basel in Miami, unveiling the brand’s latest collection of non-fungible tokens (NFTs). Porsche’s new project in digital art has been realized by Hamburg-based designer and 3D artist Patrick Vogel, who has created digital images revolving around a white Porsche 911 Carrera. Buyers can influence and help shape the design of their individual NFT in a collaborative and immersive journey. To do so, they can choose from three core themes from the Porsche brand and integrate them into the artwork according to their personal preferences. The Performance, Heritage and Lifestyle themes to choose from will affect the look and feel of the digital collectibles. Owners then have access to their individual collectibles in the virtual world, each created by Unreal Engine 5.
“Porsche has long-standing links to the creative arts and we are delighted to take this next step at Art Basel by launching a beautiful, and of course unique, set of NFTs to allow private ownership of a Porsche artwork. We are excited for the launch in Miami, and to see the work of the NFT owners as their custom artwork develops over the coming months,” said Kjell Gruner, president and CEO of Porsche Cars North America, Inc.
From January 2023, interested parties will have access to a total of 7,500 unique digital collectibles. As usual in the Web 3.0 scene, it is possible to pre-register on a whitelist. Purchases of NFTs are limited to three copies per person. Each digital artwork costs 0.911 ETH including VAT.
“With the NFT artworks, we transfer our understanding of modern luxury and Porsche’s unique brand positioning to the digital world. In this way, we build a very special and unique Porsche Web 3.0 community that we want to engage in intensive exchange,” said Detlev von Platen, member of the Executive Board for Sales and Marketing. Owners of Porsche NFTs get exclusive access to experiences in the virtual and real world. This allows digital pioneers to participate directly in Porsche’s journey into the world of Web 3.0 and enter into a dialogue with the brand.
With its next virtual brand presence, Porsche underlines its position as an iconic brand and transfers the fascination of its sports cars into sought-after artefacts in the digital world. As customers have come to expect from Porsche, the NFT is as rare, iconic and timeless as its sports cars. Digital art is just one aspect of Porsche’s Web 3.0 strategy. Porsche is working on approaches to integrate the potential of blockchain into existing and future processes and solutions. The focus of innovation management is on the purchase experience, the metaverse, the supply chain, sustainability and the vehicle itself.
Digital art made real: “The Art of Dreams” in Miami
Porsche rounds off the brand’s presence in Miami with an impressive physical art experience. Digital artist Chris Labrooy’s physical installation on the beach at Pérez Art Museum Miami brings Porsche’s “The Art of Dreams” initiative to America for the first time for Miami Art Week visitors. The larger-than-life figure, entitled “Dream Big”. is a tribute to childhood dreams and raises questions for the audience such as: Are we following our dreams? Where will our dreams take us?
Labrooy’s installation includes a white Porsche 911 Carrera, plugged into the NFT release. The vehicle is the connecting element between the digital collectibles and the physical world. It is at the center of all the haptic and virtual initiatives that Porsche will present during Art Basel in Miami.
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Porsche launches exciting new interactive NFT collection at Art Basel in Miami
