Popular Fashion Brand Alo Yoga Enters the Metaverse | NFT CULTURE | Web3 Culture NFTs and Crypto Art
The Sandbox, a decentralized virtual gaming world, has teamed up with Alo Yoga, a global lifestyle and wellness brand, to launch an exclusive digital collection of Alo wearables in the Sandbox metaverse. The collection, which includes a bucket hat, sweatpants and a hoodie, will be available through a free raffle, which runs from March 1 to March 31, during Paris Fashion Week. The digital fashion drop celebrates digital identity and brings attention into the digital space, wherever consumers may be.
The wearable collection marks Alo’s entry into The Sandbox and gives the brand an opportunity to engage with the community through decentralized platforms, true digital ownership and exclusive member rewards. The collection launch follows Alo’s Aspen Collection NFTs, which provide owners with VIP experiences, such as personal shopping and unlocking access to Alo Wellness Clubs and the upcoming Alo Houses.
“We are thrilled to partner with The Sandbox for this launch as it represents the future of co-building and co-ownership with our wellness community,” said Angelic Vendette, CMO, and Global Head of Marketing & Web3 at Alo Yoga.
The Sandbox is a subsidiary of Animoca Brands and has partnered with major brands such as Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears , Atari, ZEPETO, CryptoKitties and more. The sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and gaming experiences and securely store, trade and monetize their creations.
“This partnership demonstrates the growing importance of digital wearables and empowers our community to upgrade their style in the metaverse while spreading Alo’s unique culture of well-being and mindfulness across the metaverse.” Sebastien Borget, COO and co-founder of The Sandbox
Animoca Brands is a leader in digital entertainment, blockchain and gamification, and works to promote digital property rights and contribute to the creation of the open metaverse. The company develops and publishes a broad portfolio of products, including original games and products that use popular intellectual properties. Alo Yoga is a premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness and create community.
Register here for exclusive access to the draw for Alo’s limited edition wearables. Everyone who registers will be eligible to unlock future perks, rewards and special surprises from Alo and The Sandbox, to be announced soon!
