Next month, Web3 technology company PolyientX will launch a platform designed to help creators with no coding background or knowledge of NFT technology deliver rewards to customers. The rewards include not only NFTs but other valuable items such as goods, digital goods and event passes through a custom branded interface.
There are plans to add more reward types and customization options after the platform’s release. PolyientX describes this as the first platform of its kind.
Dig deeper: Salesforce launches pilot NFT cloud
How if differs from NFT generators without code. Given the availability of no code generators for NFTs, we asked Nick Casares, Product Manager at PolyientX, what sets this offering apart.
“While most no-code solutions focus on helping marketers launch NFTs,” he said, “the PolyientX platform allows marketers to add utility to already launched NFTs. Brands create NFTs designed to unlock tools such as redeemable items, access to events and exclusive discounts. Adding these types of tools is beyond the scope of most code-free solutions and usually requires custom development.”
The platform is also designed to address three specific pain points, he told us:
- Training of customers and consumers about NFT technology.
- Collaborate with clients to create an authentic NFT strategy.
- Sourcing technology partners to execute their vision.
“NFTs are becoming more mainstream, but the technology is still immature,” Casares said. “Successful marketers invest time in educating themselves and partnering with the best technology providers to help clients deliver NFT projects as the Web3 space grows.”
Why we care. Seems like yesterday that NFTs (along with Web3 and the metaverse) were weird and wonderful things just out of sight over the horizon. But the future is coming fast. Not only are we seeing imaginative adoption of NFTs by marketers and a growing spectrum of use cases; we already see opportunities for non-developers to create and customize NFTs.
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About the author
Kim Davis is editor-in-chief of MarTech. Kim was born in London but has been a New Yorker for over two decades, starting covering enterprise software ten years ago. His experience includes SaaS for the enterprise, digital-ad-data-driven urban planning and applications of SaaS, digital technology and data in the marketing space. He first wrote about marketing technology as an editor for Haymarket’s The Hub, a dedicated marketing technology website, which later became a channel on established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming managing editor, then editor-in-chief, a position he held until January 2020. Before working in tech journalism, Kim was an assistant editor at a hyperlocal news in the New York Times website, The Local : East Village, and has previously worked as an editor for an academic publication and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
