Pokemon: Arriving in the Crypto and NFT Markets?

A number of job postings from The Pokémon Company related to NFT, crypto and metaverse have recently been posted online. This suggests that the company may make a move into the crypto markets.

Pokémon embraces crypto and NFTs

The Pokémon Company is the Japanese company behind the very famous Pokémon video game, which also uses trading cards.

The company was born as early as 1998, and in 2000 it adopted the name Pokémon.

Specifically, The Pokémon Company internationally manages the brand, licensing, marketing, Pokémon trading card games, animated television series, home entertainment, and the official Pokémon website in territories outside of Asia.

The use of NFTs in conjunction with trading cards is more than plausible, as NFTs are a perfect technology to enable the exchange of digital collectibles.

For now, however, the Pokemon Company’s approach to the crypto and NFT markets seems to be just an intention, although there may already be a concrete project behind it that is not yet publicly known.

The company is looking for people who specialize in identifying, evaluating and executing useful investments within a long-term business growth strategy.

In fact, the figures sought would not seem to be technical developers to be hired to create something, but to monitor at this stage technologies and new trends in the entertainment industry and especially in games.

However, precisely in the gaming sector, NFTs, metaverse and cryptocurrencies are for all intents and purposes a huge trend at this moment in history.

The company plans to create new platforms in the future, but for now there doesn’t seem to be anything concrete yet.

For candidates, the necessary experiences include work in technology, gaming, media or entertainment, excellent business acumen, and above all, deep knowledge and understanding of Web3, and in particular blockchain, NFTs and the metaverse.

The problems with the crypto and NFT markets

From a strictly economic perspective, the crypto and NFT markets are still in the middle of winter.

After the resounding boom of 2021, and the heavy bear market of 2022, the crypto winter is not actually over yet, although the decline now at least seems to have stopped for a couple of months.

It is enough to consider that on Friday, with the bankruptcy of Silicon Valley Bank, the overall capitalization of the crypto market fell from $ 1 trillion to $ 916 billion, although it then climbed back above $ 1.070 billion yesterday.

The current level is in line with last June, but well below the peak of nearly 3 trillion in November 2021.

Current NFT trading volumes are also only a fraction of those touched at the January 2022 peak.

However, the situation was far worse in December, when crypto markets fell below 800 billion in capitalization, and NFT trading volumes hit annual lows.

However, there are not a few who believe that this crypto winter may be coming to an end, so the Pokémon Company’s interest in these markets does not appear to be particularly strange, just now that they have suffered a very sharp decline from the heights they reached just over a year ago.

Then again, the crypto markets follow Bitcoin’s four-year cycle, and the NFT markets follow close behind.

Considering that the next halving will take place in the spring of next year, it is not at all absurd to imagine that the crypto winter could come to an end in the next few months.

At this point, it’s possible to imagine that The Pokémon Company is trying to get a little ahead of the curve so that it will eventually be able to seize the next bull run by arriving prepared well in advance.