Plus Company launches PlusConnect – A gamified NFT experience and innovation DAO that celebrates its employees

The first-of-its-kind NFT employee engagement program kickstarts the company’s bold approach to creative exploration and learning

QUÉBEC, QC, 7 September 2022 /PRNewswire/ – To celebrate the launch of Plus Company and recognize the employees who helped get us here, Plus Company is ushering in a new era of connectivity and collaboration with the launch of PlusConnect NFT Collection and Innovation DAO (decentralized autonomous organization) – the first employee NFT program and gamified experience that aimed to foster employee connections, expand Web 3.0 capabilities, and drive engagement across the 25 agencies and over 3,000 employees that collectively make up Plus Company- the agency network.

Developed through a collaboration between We are social, Socialize, Fuse project and remarkable computer artist radarboy3000 together with NFT art adviser Currency type, the dynamic PlusConnect NFT Collection includes unique generative art that is activated by the employees themselves. The 25 base designs highlight each agency’s brand DNA and start as a simple 3D shape that evolves into a complex colorful structure of interconnected attributes. With each connection between two employees, the resulting NFTs evolve into something even more unique than before. These connections unlock additional experiences and benefits – including gift cards, vacation days, exclusive events and chances for employees to meet in real life and around the world. The PlusConnect NFTs will be live for a total of three months, after which the entire collection will be locked and immutably stored on the blockchain.

“In today’s work environment, learning is simply more than seeing. Ensuring our employees have unfettered access to new technologies, exposure to new ways of thinking and experience across disciplines is critical to staying relevant and ahead to produce ground-breaking work. It’s more than work-life balance. We’re now in an age of work-life-learning,” says Akanksha Goelvice president and regional manager Middle East and India, We Are Social, Plus Company. “We want to cultivate our employees’ knowledge of Web 3.0 while demonstrating that our network of agencies continues to strengthen its presence in the space. The project not only allows employees to connect, but also encourages exploration and learning in an experience-first- approach .”

Fostering technology-infused creativity is a key pillar of the newly formed Plus Company, and the PlusConnect NFTs are the launch pad for the company’s bold approach to learning and creative exploration. Top participants from each agency will also be invited to join the PlusConnect Innovation DAO (decentralized autonomous organization) which will include the company’s first employee-led innovation fund.

“Traditional agency networks tend to be top-down, heavy-handed and bureaucratic. Fresh, original thinking does not flourish easily under these conditions, so Plus Company has an opposite approach: members of the Innovation DAO will be given the trust, support and resources they need to nurture an independent spirit and creative culture”, says Brett MarchandPlus Company’s CEO, “We entrust this project to our most committed employees – regardless of level – to lead the way for what’s next for Plus Company and our customers in the Web 3.0 space.”

Learn more about Plus Company and our network of agencies by visiting PlusCompany.com or online @PlusCompany_ on Twitter and Plus the company on LinkedIn.

About Plus Company:

Founded in 2021, Plus Company is a 21st century alliance of best-in-class creative brands focused on collaboration and synergy through an integrated service model. With over 25 agencies delivering creativity driven by an innate understanding of culture, technology and data. Plus the company’s agency brands include: We Are Social and its sister agencies, Socialize, Hello, Kobe and Metta; hedging project; All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Magnet, Mekanism, Middle Child, PathIQ, Septième and The Narrative Group (TNG). Plus Company has more than 3,000 employees in 12 countries i North America, Europeit Middle East and Asia Pacific.

Download NFT Visuals Here

SOURCE Plus Company