SINGAPORE, March 14, 2023 (GLOBE NEWSWIRE) — Digital entertainment resource (DEA), a Singapore-based global Web3 entertainment company, has launched ‘Product Placement NFTs’ as a new advertising solution that allows businesses and individuals to create original NFTs on PlayMining GameFi platform.
Product placement is a sophisticated advertising technique that seamlessly integrates branded products into content, capturing audiences in an organic and unobtrusive way.
“By creating NFTs for product placement on PlayMining, anyone can easily showcase products and services with original NFTs,” said DEA founder and co-CEO. Naohito Yoshida. “These NFTs not only serve as advertising tools, but also have utility in PlayMining games, making them valuable assets that can be sold and distributed to the 2.7 million users on the PlayMining platform.”
By offering NFTs with utility, businesses can expect higher user interest and engagement compared to traditional advertising methods. Users can organically interact with the product or service during their regular gaming experience, reducing the risk of obnoxious advertising damaging a brand’s image.
Businesses can also expect an increase in revenue through this advertising model, with NFT sales generating direct profits. Players’ brand loyalty can also be enhanced when they use the NFTs in-game via blockchain smart contracts, resulting in additional profits from secondary transactions. This solution offers an ambitious approach to simultaneously ensure effective advertising and business revenue.
To take advantage of this exciting opportunity, DEA invites interested companies and individuals to apply using this online form:
“Through product placement NFTs, DEA aims to accelerate an influx of advertising and marketing costs into the PlayMining ecosystem, thereby stabilizing the price of PlayMining’s DEAPcoin ($DEP) cryptocurrency token and provides a sustainable Play-and-Earn (P&E) experience for everyone,” said Yoshida.
A fast growing GameFi platform
PlayMining has a catalog of casual P&E titles, including Job logs, Make burgers, Menu Dragon Ramen, Graffiti Racer and Lucky farmer, all of which allow players to earn DEP through gameplay. A number of other games are in active development and are scheduled to be launched at various times throughout 2023.
The GameFi platform also features the PlayMining NFT marketplace, where players can use DEP or fiat to buy NFTs for games – and NFTs for product placement – that can be used in the PlayMining games they enjoy playing. The marketplace also sells art NFTs by famous Japanese anime, manga and video game creators involved in famous franchises such as Fairy Tale, Dragon Quest and Final Fantasy. The PlayMining NFT marketplace pays out royalties to creators of both official and fan art, with over SG$9 million in royalties distributed over the past two years.
In addition to using DEP to purchase NFTs, players can also sell tokens directly back to DEA or exchange them on popular cryptocurrency exchanges. DEP was the first P&E token to be officially approved by the Financial Service Agency of Japan.
DEA is strongly interested in democratizing content on PlayMining through collaborative content creation. They’ve tried this concept with Fujiwara Kamui Verse, an ongoing metaverse initiative where fans collaborate on a manga series with famed manga artist Kamui Fujiwara. A new GameFi title based on player co-creation is also in development – SOUL Fusers will allow players to collaborate on the designs of monster “SOUL” NFTs to be used in the game.
“PlayMining has a very large and vibrant community and is actively innovating in the industry,” said DEA’s other co-founder and co-CEO Kozo Yamada. “We create games that appeal to the largest gaming demographic in the world – the casual gamers – making PlayMining an attractive platform for brands considering product placement advertising.”
DEA has a number of high-profile Web3 partnerships, including with Rakuten Group, Yield Guild Games Southeast Asia (YGG SEA) and TV Tokyo.
About Digital Entertainment Assets
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded in August 2018. DEA is a developer of Play and Earn (P&E) games — also recently referred to as Play and Earn (P&E) games. DEA also operates the PlayMining NFT gaming platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project and DEAPcoin – the first P&E token approved by the Financial Service Agency of Japan. The team is led by two co-CEOs – Naohito Yoshida and Kozo Yamada – who together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games, producing web TV shows and a deep understanding of NFT games.
About PlayMining
PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, with an NFT Marketplace powered by PlayMining DEAPcoin ($DEP), along with an NFT gaming and Metaverse platform. With both internal games as well as third-party projects with their own native tokens that allow creators to capture almost all the value they create, the PlayMining platform has 2.7 million users and a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen , Graffiti Racer and Lucky Farmer.
Official channels
DEA website: https://dea.sg
PlayMining website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Medium: https://medium.com/playmining-game
PlayMining Youtube: https://www.youtube.com/channel/UCGWmK0RLV4SB_PSXpj2j6dw
PlayMining contact: [email protected]
Media contact
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