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PRESS RELEASE. PIXXSTASY, a drug prevention and rehabilitation charity project, is redefining the NFT market. The organization will sell 399 limited edition NFTs this year and use the proceeds to support charities involved in anti-drug campaigns and drug recovery programs around the world. Operating under the slogans “BE A HEALER” and “DON’T USE. JUST OWN IT,” the brand wants to leverage blockchain technology to transform lives and raise more than $1 million globally.
PIXXSTASY’s energy and direction comes from its founder Zoltán Egri, a man who personally suffered from a two-year drug addiction.
“I’ve been through a lot,” says Egri. “I was an employee, a manager, a 5-minute star, a lover, a cheater, a rich person, a drug addict, and then I got clean. PIXXTASY was formed because of the combination of events from my life.”
Egri now wants to use PIXXSTASY to help drug users quit and recover from their addiction using modern methods. He will use the sale of his craft NFTs to support eleven non-profit organizations and rehabilitation centers. Donation amounts will depend on the frequency of NFT sales and a random lottery system to determine which organization will receive the funds, says Egri.
PIXXSTASY will be dropping their NFT collection in three stages: 333+33+33. Individuals wishing to purchase must register for a whitelist by August 31, 2022. Each participant will then have a chance to be selected to purchase and own a PIXXTASY NFT.
While Egri hopes that prices will be high, that will not be the case for everyone. Some bargains will be available for shoppers on lower budgets.
To make the NFTs more attractive, they are limited edition and hand drawn by a professional artist. Designs resemble popular images from pop culture, such as Star Wars, Bitcoin and memes, such as Hello Kitty. According to Egri, this is partly to create appeal, and partly to raise awareness of how drug dealers use pop icons to represent the illegal drugs they sell.
PIXXSTASY does not go alone. The project collaborates with other companies to increase the effect.
For example, KingIT Solutions, an app, website and web3 agency, will help PIXXSTASY create the 399 NFTs, Dapp and smart contract. It will also support the marketing, build the project’s website and use its excellence in content to raise awareness and encourage more members of the community to go ahead and sign up to the company’s whitelist. KingIT designed each piece of 3D pixel art on PIXXSTASY’s website individually. It didn’t automatically generate them from other images, a common practice in the web design industry.
BSW, a Hungarian hip-hop artist duo, will also support PIXXSTASY. The group, which has been performing for over twelve years, will promote and support the project’s work using NFTs, the music and the cryptocurrency to support the cause.
Ultimately, PIXXSTASY is pioneering a new way to reduce the scourge of addiction. Blockchain technology promises to make it easier to give to charity and raise the large sums needed to tackle the problem.
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Image credit: Shutterstock, Pixabay, Wiki Commons