Pinko launches the new NFT collection

The Italian brand Pinko dives back into Web3 and launches its new NFT collection. The project highlights one of its best and best-selling products: Love Bags.

The capsule will be named MetaLoveBagand will offer a series of metaphysical versions of the famous Italian bags, revisited in a more artistic and creative form.

Pinko and the NFT world

On November 7, Pinko released their latest NFT collection. The theme that Pinko and their team want to express is a message to women, to inspire and motivate them to be more daring and brave, both when it comes to dressing and living. The brand brings creativity to the virtual landscape by introducing and engaging fans in next-generation experiences through Web3 and metaverse. The method to buy the collection is very simple, just follow the procedure via guided way with your smartphone.

Becoming a holder of one of Pinko’s Non Fungible Tokens leads to a number of benefits, including early access for future Pinko NFT drops, the exclusive role of VIC (Very Important Customer) in the community, which will be launched in 2023, and participation in special sales or private events.

CEO and Founder, Pietro Negraso:

“This is the first collection that can be purchased by our customers, a taste of the Pinko metaverse. We see a very turbulent market situation for digital assets and cryptocurrencies. We see a future where NFTs can be a real item that symbolizes a sense of brand ownership .”

Pinko can become a fashion mogul in the Metaverse

“It is clear that the industry is in a phase of great turmoil and experimentation, there is no business best practice to use. This is why we decided to give a digital voice to our mission statement ‘Inspire women to play boldly’ , and what better environment than the metaverse to allow us to expand our vision of engagement for our female consumers?”

Pinko’s goals are clear; this is already second collection is to be launched by the famous Italian brand, and it certainly won’t be the last.

In conjunction with its first launch, which took place in June 2022, Pinko also launched in the metaverse its Parisian exhibition booth, a true interactive concept store where visitors can connect to Pinko’s space through four different channels. Pinko’s aim, with initiatives like these, is precisely to bring the business into the interaction between physical and virtual.

The CEO of Pinko really seems to have clear ideas about Pinko’s future in the metaverse:

“The goal of the brand is to create a first and original ecosystem, a meta-trade that will be accessible thanks to NFT collections and around which a new and interconnected Pinko community can develop.”

PINKO’s NFTs are not to be missed, opening doors for the customer to the new world of the metaverse, creating an exclusive community, with live events as well as digital events and many more gatherings planned for the future.


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