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Pharrell Williams’ BBC launches Limited Edition NFT Tee
Pharrell Williams’ Billionaire Boys Club (BBC) has announced the release of a limited edition t-shirt that will be available this week for NFT NYC. The luxury streetwear brand, founded by Williams, is known for its unique designs and collaborations. The t-shirt will be available in two colors and can be picked up via an NFC tap.
The Fusion of Fashion and Technology: Pharrell Williams’ BBC Launches Limited Edition Tee
The BBC’s Y2K core tee is the first in the bb3 Technical Goods programme. In addition, there is a series of physical objects with NFC technology that enhance the owner’s experience. The t-shirt also has an NFC chip implanted in the embroidered bb3 logo at the hem. It can distribute NFTs.
Billionaire Boys Club’s latest addition to the BB3 Technical Goods program is the Y2K Core Tee, a unique garment that will be available exclusively to BB3 token holders. In addition, the t-shirt has a built-in NFC chip in the embroidered BB3 logo at the hem. The colorway pays homage to one of the earliest BBC OG logo tees, famously worn by Pharrell himself at the Source Music Awards in 2003.
The team developed the BB3 Technical Goods program to enhance the owner experience. Each technical item comes with a digital twin in the form of an NFT (ERC-721) that can be retrieved via NFC tap on a mobile device. This token is directly linked to the physical item, so if the item changes ownership, the new owner can tap the NFC chip to get the digital twin into their wallet.
Moreover, Y2K Core Tee will also be able to distribute another special NFT (ERC-1155). It’s Mizuna.ai Install CD-ROM, to any device via NFC tap. Made from 100% cotton, the garment-dyed t-shirt is a must-have for fashion enthusiasts and NFT collectors.
Pharrell Williams: From music to fashion and the NFT industry
Pharrell Williams is a famous musician, producer and fashion icon who has collaborated with several brands over the years. In 2005, he also founded the BBC with Nigo, a Japanese fashion designer. The brand is known for its unique designs and collaborations with other luxury brands. Williams has also been an advocate for sustainability in the fashion industry. He has also collaborated with several organizations to promote environmentally friendly practices.
He is no stranger to the NFT industry. Doodles, a major media brand in the NFT space, announced Pharrell Williams as Chief Brand Officer back in June 2022. Pharrell, the acclaimed musician and fashion icon, would also sit on the board of Doodles NFT.
Pharrell Williams’ Billionaire Boys Club Drops Limited Edition Tee with NFC and NFT capabilities
The BBC’s limited edition Y2K core t-shirt is a unique blend of the physical and digital space. It also has an NFC chip that can distribute NFTs. The t-shirt is part of the bb3 Technical Goods programme, designed to enhance the wearer’s experience. The T-shirt is available in two
