Parity and HEARTLENT Group join forces for NFT fundraiser to benefit WNBPA and Rock The Vote
Over 50% of proceeds will benefit the WNBPA and Rock The Vote to continue to advocate for both female athletes and voting rights initiatives.
More than 40 original artworks featuring athletes included Candace Parker, Allie Quigley, Kelsey Plum, Oh yes Wilsonand more, will be available for purchase starting 25 July 2022on the Parity NFT Marketplace.
Unique and one-of-a-kind, each NFT in the Hoopers United collection is a stand-alone piece of art with a portrait highlighting each player‘s character, achievements and message. The 2022 Hoopers United Commissioner’s Cup collection is in partnership with the WNBA players‘ Association (WNBPA) and Rock the Vote, and will include an NFT for 10 of the players involved in this year’s Commissioner’s Cup Championship Game. To learn more visit Hoopersonunited.com.
Parity NFT Marketplace, backed by VereNFT and powered by Aventus Network, is a user-friendly marketplace created with the sole goal of benefiting female athletes.
About HEARTLENT Group
HEARTLENT Group is a digital and social strategy + creative content collective specializing in exceptional storytelling that stands out today‘its digital world. Built from nearly two decades of sports marketing and creative experience on the team, league and agency side, HEARTLENT Group often works directly with athletes to create innovative content and intellectual property to fuel their brand while maximizing effective monetization opportunities sponsorships. With offices in New YorkLos Angeles, Denver and Connecticut, HEARTLENT Group is focused on the core areas of Creative, Production and Strategy. For more information, go to www.heartlent.com.
About Rock the Vote
Rock the Vote is a non-partisan nonprofit dedicated to building the political power of young people. For over thirty years, we have continuously adapted to the changing landscapes of media, technology and culture to break through and empower each new generation through voter registration, education and mobilization. We do this while pioneering innovative ways to make democratic participation more accessible and advocate for young people‘their right to vote.
Learn more at rockthevote.org and follow us on Twitter, Facebook and Instagram @rockthevote.
About parity
Parity is a sports marketing company that aims to close the gender pay gap in athlete sponsorship. Since 2020, the minority-founded venture has created hundreds of opportunities for elite women and non-binary athletes through fair brand partnerships, professional development training and NFT sales. Its growing list of 750 includes Olympic and Paralympic medalists, world champions and history-makers. To learn more, visit paritynow.co and our NFT marketplace at market.paritynow.co/.
SOURCE Parity
