Papa John’s Takes a 🍕Piece of the NFT Market in OneRare Partnership | NFT CULTURE | NFT News | Web3 culture
Pizza lovers, rejoice! According to Nations Restaurant News, Papa John’s, the popular pizza chain, is entering the NFT world in a partnership with OneRare, a gamified foodie metaverse. This is the first time a national chain has partnered with OneRare, and fans of the pizza chain will be able to purchase digital copies of three popular international pizzas, which can translate into real-world rewards.
The NFTs will feature three popular pizzas that are mainly available in the Middle East, particularly in the UAE, but will be available for embossing globally. Players will be able to collect digital ingredients to create virtual versions of Super Papas Pizza, Spicy Chicken Ranch Pizza, and Vegan Sheese Garden Special Pizza. The NFTs will act as a loyalty program, and Papa John’s has plans to offer real-world applications of digital tokens in the future.
“We are committed to being at the forefront and exploring innovative technologies such as NFTs and Web3.0,” Tapan Vaidya, Papa John’s managing director for UAE, Saudi Arabia and Jordan, said in a statement. “This not only places our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers, who are eager for cutting-edge experiences.”
Papa John’s is committed to exploring innovative technologies such as NFTs and Web3.0. The company’s managing director for the UAE, Saudi Arabia and Jordan markets, Tapan Vaidya, said in a statement that this partnership will position their brand at the forefront of the industry, capturing the attention and loyalty of the next generation of consumers eager for cutting-edge experiences.
OneRare founder Supreet Raju said that the NFTs would have their main use in gaming, but holders of these tokens would become part of the community and introduced to future benefits. OneRare plans to partner with restaurant brands to offer digital experiences such as cooking or wine classes to OneRare members who would otherwise never be able to visit the restaurant in person.
Users interested in accessing Papa John’s NFTs can register for OneRare through their Google account or social media. OneRare offers simplified social login with Gmail and social media, which is built on the Polygon blockchain.
NFTs have gained considerable popularity in recent years, with their ability to provide a unique and valuable ownership experience. OneRare has taken this concept to the next level by introducing gamification, which gives users a more interactive experience. It’s exciting to see how brands incorporate NFTs into their marketing and loyalty programs, and it will be interesting to see how Papa John’s and OneRare’s partnership develops in the future. So, pizza lovers, get ready to make some NFTs and potentially earn real rewards!
