OVO Farm introduces blockchain technology to the egg industry

BHUBANESWAR, India, 25 May 2023 /PRNewswire/ — To bring in trust and transparency for the benefit of consumers, OVO Farm, the largest egg producing company in East India takes the lead in disrupting the Egg Industry India with its product and process innovation. The egg major has recently launched its unique blockchain technology that makes it easier to track its eggs at every stage of the supply chain, from farm to end consumer. OVO Farm, under the flagship brand ‘Kenko’ serves high quality fresh and hygienic eggs whose authenticity can be traced by scanning the QR code available on each product.

Talking about the vision behind the introduction of blockchain technology, Samarendra Mishraco-founder and director of OVO Farm said: “Through our blockchain technology, we want to ensure quality and ensure that the right products reach our customers. Each of our products has a unique scan code on the label that provides information about the product’s journey right from the producing unit until it reaches the customers. We at OVO Farm are committed to our mission of producing and serving fresh, hygienic and nutritious eggs for a healthy society.”

Consumers can access this information through a QR code on the package, and get details such as the location of the farm, date of processing, packaging and transport history of the product they are buying.

Kenko, the flagship brand of OVO Farm serves products of 6 varieties including Hi-Pro, Brown, Immuno, MoreOVOr and On-Day which are available in packs of 6, 10 and 20 eggs. Each of the products has its own unique nutritional value, straight from the farm without human touch.

Recently, OVO Farm launched its unique flagship store, KENKO AGSTRA, at Nayapalli Bhubaneswar which is Odisha’s first exclusive egg store, serving customers straight from the farm, with a variety of nutritious eggs and more. The company has planned to open up stores in all localities of Bhubaneswar in near future. Apart from the exclusive store, KENKO products are available to consumers in Bhubaneswar and Kolkata through a wide network of retail stores such as general merchandise unit and modern trade stores in both cities. In addition, the products are also available through various e-commerce platforms, where consumers can order the products online.

OVO farm has expertise in egg farming with two decades of experience in high-quality egg production. Currently, the farm produces one million eggs every day in their three units in Balangir. Known for its global standard products, the eggs from OVO Farm have been continuously exported globally, including Middle East country and Africa.

Website- www.ovofarm.in
LinkedIn- https://www.linkedin.com/company/ovofarm/
Instagram- https://www.instagram.com/kenko_ovo_farm/
Facebook- https://www.facebook.com/ovofarmfresh/
Twitter- https://twitter.com/ovofarmfresh
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SOURCE OVO Farm