Over Stylist and Tinus Affiliate Program
The advent and continuous upscaling of technology has drastically changed the approach to e-commerce. Recent innovations such as Web 3.0 and wearable technology in particular continue to redefine the fashion industry and create alternative seamless approaches in the industry.
Also, fashion has always been obsessed with what’s new and what’s next – and in 2022 it’s almost impossible to discuss the future without using terms like “metaverse” and “NFTs”.
Gucci and Ralph Lauren have drawn millions of visitors to their virtual pop-ups over the past year. In addition, Adidas and Burberry have launched sold-out collections of non-fungible tokens, or NFTs, which are digital assets coded to allow unique ownership.
Augmented reality (AR) and artificial intelligence (AI) have played important roles in the synergization of the fashion industry and metaverse and NFTs.
For example, as an overlay, Augmented Reality provides a real-world experience. The technology can create realistic environments by superimposing videos, images and 3D content on top of real objects. Additionally, AR experiences are not limited to headsets. AR can be used on smartphones, projectors and non-specialized hardware.
According to research, companies that use Augmented Reality benefit from increased revenues. Because letting customers try out products before they buy them increases the sense of ownership. Customers who believe they already own the product are more likely to buy it. Think of a fashion representative eager for you to try on that new pair of shoes. You’re 80% more likely to buy them when you try them on.
ABOVE Stylist Program
OVER, the global open source AR platform powered by the Ethereum Blockchain, has launched NFT’s Stylists Program with the aim of creating a defined space for 3D clothing creators and fashion houses to sell their creations.
By entering the OVER Metaverse, they can help define the OVER Community’s digital identity and receive feedback from users.
TINUS Affiliate Program
Over has also announced the launch of the TINUS Affiliate Program which brings together 3D artists and fashion brands. It also provides the opportunity for content creators to enter the Web 3.0 space by creating digital clothing and accessories to be sold on the worldwide open source AR platform powered by the Ethereum Blockchain. Members of the TINUS Affiliate Program help facilitate the definition of digital identity for the citizens of the OVER Metaverse. OVER’s decentralized AR platform allows 3D artists, fashion brands and content creators to:
- Let your imagination run wild
- Strengthen their Web3 brand presence
- Earn OVR Tokens
- Receive valuable feedback from your peers
- Become part of the Web 3.0 revolution
More developments on the horizon
OVER is a space where your art can be seen without regard to dress code or color and material restrictions. OVER intends to dedicate a page to the program, which explains how to create the application. There is a form on the page that requires you to enter your personal information as well as some of your creations.
Since its inception in 2020, OVER has become one of the fastest growing blockchain projects. It is a community-owned blockchain ecosystem that allows users to explore the metaverse and engage in VR and AR experiences using smart glasses or mobile devices.
What sets it apart from its competitors is its intention to establish a new standard for augmented reality in the crypto ecosystem. To achieve this, it has adopted an open source model where community members contribute to its growth, making it truly decentralized from its creators.
Furthermore, OVER uses NFTs to provide value to users and to act as a link between the physical and digital worlds. OVER has already provided users with immersive activities and treasure hunts for NFTs in unique locations and landmarks in the metaverse since its inception.
