OpenMoney founder Anthony Morrow rejoins fintech’s board

Anthony Morrow has joined the board of OpenMoney, the fintech company he founded back in 2016, after stepping down from the organization a year ago.

After six years at the helm, Morrow stepped down from his chief role in January 2021. But now he’s back to provide “ongoing strategic advice and counsel” as a non-executive director.

Morrow set up the Manchester-based digital advisory business with Moneysupermarket.com founder and friend Duncan Cameron.

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Originally branded Evestor, it was founded to make financial advice more affordable and accessible to those walled off from the traditional advice market.

When he left, Morrow said he felt it was a good time for him to pursue opportunities in the social impact and charity space. He went on to become non-executive chairman of Cheshire-based financial planning firm Corbel Partners.

His return to OpenMoney around 12 months later comes after “a period of change” at the business, which has seen it focus more on its workplace financial advice and benefits solution, WorkLife.

In a statement provided to FTAdviser, Morrow said the business was now “better positioned than ever” to address the advice gap.

“The size and severity of what has come to be known as the advice gap is very real and widely acknowledged,” he explained.

“OpenMoney was created with the sole purpose of shedding as much light as possible on the situation while providing an appropriate long-term and scalable solution to the problem.

“The quality of the offering across OpenMoney and WorkLife, combined with the passion of the people here, means the business is better placed than ever to make good on that cause.”

OpenMoney is led by CEO Michael Davis while Leanne Williams – who joined in 2021 – oversees operations and completes the senior management team.

Commenting on Morrow’s return to the business, Davis said: “Anthony’s knowledge and understanding of OpenMoney, the sector and the wider opportunity is second to none.

“This, together with his passion for accessible and affordable financial advice, makes for a powerful combination that can only benefit the business. It’s a real bonus to have him back on board.”

Launched in 2019, the WorkLife service was set up to make employee benefits affordable and accessible to all UK businesses, regardless of size.

It is under the OpenMoney group, together with the investment platform “Evestor”.

In July 2021, OpenMoney also launched its online mortgage advice service for first-time home buyers, a year after the originally planned date due to the pandemic.

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