OneOf and eBay launch the latest NFT collection to celebrate iconic rock band Led Zeppelin
NFT platform OneOf struck amid the roar of the Q1 bull market when Quincy Jones-backed Web3 firm paired with Warner Music Group.
The growing sound-focused NFT platform has continued to push forward despite broader macro headwinds across the market for most of this year. Now the hard-hitting combination of OneOf, eBay and Globe Entertainment has launched a new NFT collection around the legendary rock band Led Zeppelin.
OneOf’s latest of many
The NFT platform has fine-tuned artist collaboration in recent months. Q4 has boasted a string of wins, including an October release in collaboration with Ziggy Marley.
This upcoming collaboration includes the likes of eBay and Globe Entertainment and Media. eBay has a long history as a digital-first company; The e-commerce monster has shown great interest and investment in NFTs, and is also no stranger to working with OneOf. The two have worked together since eBay’s first NFT launch earlier this year.
Given OneOf’s support and vision, it has been no surprise to see the platform see notable partnerships and collaborations in its early days; The platform has largely dominated the music category, with a few big players in the mix. However, it remains to be seen how these platforms will affect or disrupt the industry at large.
For this week’s release, Globe Entertainment will step in with photographic archives that direct the creative around this latest release.
NFT platform OneOf operates on both Tezos (XTZ) and Polygon (MATIC). | Source: XTZ-USD on TradingView.com
Led Zeppelin: A New Stairway To NFTs
The latest collection, titled ‘Legends of Rock: Led Zeppelin,‘ will feature a collection of images from a 1969 photo shoot of the band which took place at the iconic Hollywood hotel, Chateau Marmont. The images are supplied by Globe, listed and managed for sale by eBay, and operate through OneOf’s fulfillment platform.
The release looks to leverage IRL incentives, which is a strategy we’ve seen often and effectively with OneOf and elsewhere. Whether it’s experiences, memories or flat-out exclusivity, the platform has generally seen success with a “bigger than NFT” approach.
The same seems to have worked for the first 24 hours after this release. Similar to the aforementioned Ziggy Marley release, this NFT collection offers “Diamond tier” NFTs that include historic physical tickets from a Chicago Stadium concert – and sold out quickly.
While OneOf uses both Tezos and Polygon, this release will operate on Tezos. Pricing is split across two tiers, with Platinum tier NFTs limited to 99 issues and priced at $199, and Diamond tier NFTs priced at $399 and limited to just 5 NFTs.
