VICTORIA, Seychelles, Nov. 19, 2022 (GLOBE NEWSWIRE) — OKXthe world’s leading cryptocurrency exchange, is proud to announce that its Global Chief Marketing Officer, Haider Rafique, has received the Most Influential CMO in Blockchain & Crypto 2022 Award at the Middle East Blockchain Awards (MEBA), held in Abu Dhabi on November 18, concluding Abu Dubai Finance Week.
Established to recognize and reward outstanding efforts in blockchain and Web 3.0 innovation, MEBA was organized by Abu Dhabi Finance Week in partnership with Hoko Agency Middle East, The Middle East, Africa and Asia Crypto and Blockchain Association and Arabian Business Magazine.
Rafique was honored with the Most Influential CMO in Blockchain & Crypto 2022 award for his outstanding efforts in bringing OKX into the mainstream and expanding its customer base beyond Asia.
Working towards this goal, January saw Rafique complete a complete overhaul of the OKX brand identity from OKEx to reflect the paradigm shift from a centralized exchange to a one-stop platform for CeFi, DeFi and Web3. This rebrand set the stage for the partnerships, events and campaigns that would follow:
- In February 2022, Rafique signed a multi-year deal with the reigning Premier League champions Manchester City.
- In May 2022, Rafique signed another multi-year agreement naming OKX as its main partner McLaren Racing. In September 2022, McLaren and OKX unveiled a bespoke celebration livery worn on the MCL36 F1 cars at the 2022 Singapore Grand Prix and the 2022 Japanese Grand Prix.
- In June 2022, OKX became the first cryptocurrency partner and sponsor of Tribeca Film Festival.
- In July 2022, following the unveiling of the Manchester City training kit, OKX continued to expand its sports partnerships by teaming up with the legendary English golfer Ian Poulter.
In September 2022, Rafique launched a multi-million dollar advertising campaign aimed at ‘introducing’ OKX to the world. With less than 15% of traders outside of Asia familiar with OKX, the company introduced itself to the larger global market as one of the most powerful crypto trading apps in a series of videos with their partners.
The winners of the Middle East Blockchain Awards were selected by a panel of prestigious expert judges, including Dr Marwan Al Zarouni, CEO of the Dubai Blockchain Centre; Jehanzeb Awan, Board Member of MEAACBA, Founder and CEO of J. Awan and Partners; Miriam Kiwan, former head of digital assets at ADGM, board member of BlackOack Global; Misha Hanin, co-founder and futurist at Bedu; Saqr Ereiqat, Co-Founder and CCO of Crypto Oasis, and Matthew Amlot, Managing Editor of Arabian Business.
For more information about OKX, please visit OKX.com.
For further information, please contact:
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About OKX
OKX is the second largest global crypto exchange by trading volume and a leading web3 ecosystem. Trusted by more than 20 million global customers, OKX is known to be the fastest and most reliable crypto trading app for investors and professional traders everywhere.
Beyond the OKX exchange, the OKX wallet is the platform’s latest offering for people who want to explore the world of NFTs and the metaverse while trading GameFi and DeFi tokens.
To learn more about OKX, download our app or visit: okx.com
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