OKX becomes Manchester City FC’s training partner
The leading cryptocurrency platform OKX has announced that it will be the official training set partner for Manchester City for the 2022/2023 season.
The new partnership will see OKX shown across the training suit of Manchester City’s first team for men and women. The men’s first team will debut the training set when they return to their first training session before the season today, and the women’s team will wear the suit when they return to training next month. OKX was announced as Manchester City’s official Cryptocurrency Exchange Partner in March.
Launched in 2017, Fintech is a leading crypto-commerce app, and a Web3 ecosystem, with a global customer base of 20 million in more than 180 international markets.
OKX uses the latest QR innovations
Together with the announcement of the training set, OKX has commissioned the renowned street artist Akse P19 and Global Street Art Agency to create works of art with Erling Haaland, Jack Grealish, João Cancelo and John Stones at four locations in Manchester. The murals will be equipped with QR codes that fans can scan to get the chance to win their own season ticket in the OKX Hospitality Box.
Fintech is also the presentation partner for Manchester City’s first global Trophy Tour since 2019 after the club’s fourth title win in five years. On the tour, Manchester City and OKX will take the Premier League trophy to the doorstep of fans in markets such as France, Spain, the UAE, Korea and, for the first time ever, Mexico, Norway and South Africa.
Sports partnerships play a major role in fintech customers
Haider Rafique, Global Chief Marketing Officer, OKX, spoke about the new partnership, “The real gravel and endurance is built on the training ground. This is the way we want to nurture new users on our platform. Being Man City’s official training Kit Partner helps us to expand that mindset from the training ground to our trading app community.We want our community to learn from that mindset and use our demo trading feature to train for the real stock market just like Man City players train before the start of the season.Our partnership with Man City has provided a great platform where we have the opportunity to educate those who are curious about crypto and offer those who are already involved the training they need to participate responsibly. “
Roel de Vries, Group Chief Operating Officer, City Football Group, added: “We are delighted to expand our relationship with OKX today as they become the official training kit partner for Manchester City. OKX and Man City are in line with values such as innovation and success, and for both parties it all starts with training and education.Since the first partnership started in March 2022, we have worked together to “supercharge the fan experience” through a series of exciting content activations ahead of high-profile matches during the culmination of the season 2021/22, and we look forward to continuing to develop these opportunities over the coming year. ”
