Canon has announced that it will soon launch a curated digital art (NFT) photography marketplace from innovative creators, and it’s called Cadabra.
Very little has been given in the way of information surrounding this new NFT platform, with the announcement from Canon US coming in the form of a simple two-sentence tweet and a newsletter sign-up link.
• These are best stock photo sites (opens in a new tab) for photographers to sell photos
Is Canon being deliberately secretive about this newly developed online marketplace? Or is there really nothing interesting to share yet in terms of specifics and details? “Coming soon” is also an extremely vague time frame. Next week? Next year? When we can actually start using this new marketplace is unspecified, but at least a site called Cadabra.io has been created (opens in a new tab).
According to a report from (opens in a new tab) Decrypt, the new platform will be hosted in the form of an Ethereum NFT (Non-Fungible Token) blockchain, and can be described as a curated marketplace for photographers to sell tokenized photographs. Ethereum is an open source software and decentralized blockchain platform, which uses “Ether” as the native cryptocurrency for any sale.
The concept of NFTs, navigating the blockchain, ownership, gas fees and understanding cryptocurrency is still very confusing to many photographers and content creators (including us). So to make a little more sense out of it all, take a look at our NFT explanation (opens in a new tab) .
Coming soon: a curated photo marketplace from Canon USA. Sign up now to stay in touch! pic.twitter.com/uhNGAZDJuy13 April 2023
Decrypt’s article also suggests that Cadabra will launch in the US first, and will also enable participating artists and photographers to offer physical prints of their images to buyers (which Canon itself will fulfill).
Canon jumping into the NFT world at this late stage is a little surprising, especially with the rise of AI image generators (opens in a new tab) dominate the online space at the moment, making the concept of NFTs almost forgotten. We reported over a year ago that NFTs are coming to Instagram (opens in a new tab)as confirmed by Zuckerberg himself, but we have yet to see this or any timescale that supports the development.
Previously, Canon dipped its toe into the NFT world last year when it teamed up with the NFT market, Immutable Image and eight renowned Canon legends (opens in a new tab)embossed their images as NFTs as part of the Legends program.
Have you ever considered turning your best photos into salable NFTs? If the process was made as easy as possible for photographers to follow, and more accessible to those who are a little less tech-savvy, it could certainly be the future of selling photos online. Let us know your thoughts and if you agree!
You may also be interested in how to make your first photography NFT (opens in a new tab)in addition to how photographers can make money with NFTs (opens in a new tab). You can also check out best canon cameras (opens in a new tab) and best canon lenses (opens in a new tab).
