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NYX Makeup launches NFTs to access The First Beauty DAO
This week, NYX Professional Makeup unveiled the first beauty DAO in the NFT sector: GORJS. According to the L’Oreal-owned brand, this community will serve as a place where digital creators can thrive. The project’s advisory board includes The Sandbox’s co-founder, a Polygon Labs expert and several Web3 specialists. Furthermore, their debut NFT Passes, FKWME, will be available for pre-mint on January 31st, so here’s everything you should know about the drop!
NYX Makeup GORJS: How does the new DAO work?
The popular makeup brand NYX starts 2023 by entering the Web3 world. Their first major project, titled GORJS, is a community-focused DAO that supports beauty in all its forms. The new organization will celebrate the diversity of creators and empower their progress in the digital era.
For example, artists will be able to get funding for their new NFT projects and reach a global audience. In the future, the NYX team will also launch a creator suite to help users bring their vision to life.
In fact, this unique journey begins with the FKWME – NFT passes that give you access to the NYX GORJS DAO. The digital assets will drop on February 1 for 0.19 ETH each. All subsequent NFT releases from the upcoming GORJS Season collections will be available via OpenSea.
What benefits do FKME Pass holders get?
Firstly, every holder will get NFT airdrops from the upcoming GORJS Season collections. This means that you can receive one collectible from each funded NFT project that is launched during one quarter of the year.
In addition, every FKME Pass holder can vote for important decisions within the DAO, including future NFT project funding, exclusive drops and more. Other important benefits are:
- Token allocation to determine governance;
- Token yield for voting and bidding for approval lists.
Who is behind NYX’s GORJS NFTs?
Briefly, the DAO founding team consists of NYX Professional Makeup team leaders and NFT experts. From 3D artists like Thomas Ntamtsios to developers and designers like Aurora Achille, Team Alpha aims to push the boundaries of the world of beauty in a digital era.
Nevertheless, the project also has an impressive advisory board. Their main members are Sebastien Borget (co-founder of The Sandbox), Polygon Labs’ Brian Trunzo and Evelyn Mora of Digital Village to name a few.
“With our first FKWME NFT gathering, GORJS is elevating 3D creators across the industry, cultivating growth, equity and innovation in the community, ultimately providing them with a path to success within the Web3 ecosystem,” said NYX Cosmetics Global Brand President, Yann Joffredo.
