SOLANA HILLS, California and NEW YORK, 22 February 2023 /PRNewswire/ — The NYC Alliance (NYCA), a leading privately held, multi-platform global apparel conglomerate (licensing brands including Juicy Couture, Frye and Tretorn) announces a game-changing partnership with a pioneering NFT project Solana Hills. The deal cements the organization’s status as a key player in bridging the gap between Web2 and Web3 by bringing its innovative branding and omni-channel strategies to the NFT world.
“NYC Alliance is the first global clothing company to acquire and restore an NFT collection for its designs.”
By licensing Solana Hill’s IP for product creation, NYC Alliance becomes the first vertically integrated global apparel company to acquire, restore and expand an NFT collection for its designs. The collaboration with Solana Hills will allow NYCA to offer a new level of engagement within the NFT space by leveraging the speed, efficiency and scalability of the Solana blockchain while creating unprecedented opportunities for consumer participation. For NYCA Group President, Suzanne Silversteinthe decision was a simple matter thanks to three solid pillars agreed upon by the teams:
ART: Solana Hills offers some of the most dynamic art – in any chain. The project is layered and diversely designed to stand out on any platform, and we believe that there really is something for everyone, even outside the digital space. Playful details, characters that boast cult followings and unique properties that correspond to varying degrees of rarity are a designer’s dream as creative fuel and guaranteed to ignite a consumer frenzy.
BUSINESS MODEL: Partnership with global fashion conglomerate NYCA will drive forward Solana Hills into a leading global brand, shoppable online and IRL, with community involvement throughout. Boasting more than 1,000 retailers and partners, our unrivaled portfolio spans the market, from large department stores and boutiques to discount stores and big box stores. NYCA’s vertically integrated model provides rapid product processing with in-house design and sales teams, showrooms and a direct line to many of the world’s largest retailers.
USEFULNESS: While the utility of NFT projects has primarily been limited to Web3, we see IRL opportunities for sustainable scaling and expansion thanks to our vast retail network and distribution channels. Creating value through innovative tools is critical to the growth, success and sustainability of Solana Hills as we aim to connect, support and reward both Web3 and Web2 communities through the creation of a new revenue sharing model.
Committed to long-term and sustainable growth, both organizations are confident that the partnership will be transformative for the space, while raising the bar for NFT-related goods.
We invite you to join us on this exciting journey as we help shape the future of digital assets together. Join our Discord and follow @SolanaHills on Twitter and Instagram for the latest developments as we usher in a new era of innovation in the NFT space.
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SOURCE NYC Alliance
