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Nvidia, a graphics processing unit and artificial intelligence (AI) company, believes that 2023 could mark the start of a metaverse-driven age in the automotive industry. As part of this new concept, car companies will begin to incorporate metaverse technology and implement it in their industrial and retail operations.
Nvidia, one of the largest AI and graphics companies in the world, predicts that 2023 will be the year many car companies begin to integrate their operations with the metaverse.
The company believes that there are two different ways in which this integration should be done. First, the implementation of metaverse tools will allow companies to monitor the entire manufacturing process of their vehicles, allowing them to suggest improvements. This is possible thanks to the inclusion of “digital twins” in the factories where these cars are built.
The design processes will also benefit from such integration, allowing designers to collaborate in a virtual space with a realistic representation of the pieces that are targeted for production.
There are companies that have already adopted this type of technique. For example, Renault, which presented its industrial metaverse in November, aiming to save $330 million with its implementation.
However, not only industrial processes will be part of this development, but retail will also apparently benefit from this shift. Nvidia believes that the relationship between customers and products will be improved by using metaverse technology.
The company declared:
Customers can also benefit from improved product experiences. Full-fidelity, real-time car configurators, 3D vehicle simulations, augmented reality demonstrations and virtual test drives all help bring the vehicle to the customer.
In this sense, car brands are also involved in taking their products to the metaverse to reach a wider audience for their products. Fiat, a car brand that is part of the Stellantis Group, launched its first metaverse store on December 3, allowing potential customers to take a virtual tour of one of its cars. In the metaverse showroom, users even have the opportunity to take a test drive on a virtual track.
Ford, another automaker, filed 19 different trademarks to prepare for a possible metaverse press on Sept. 2.
What do you think of Nvidia’s take on the metaverse and the automotive industry? Tell us in the comments section below.
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