Non-Workable Marketing: Brands Continue to Launch NFTs – Fin Tech

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A South Korean tech company has reportedly launched a week-long campaign in the metaverse. According to reports, the virtual events took place across multiple platforms and the company’s own website, and attendees had the opportunity to join a scavenger hunt, enter an NFT contest and attend live-streamed presentations of new products.

To mark its 75th anniversary, an American jean maker has reportedly teamed up with a Grammy-winning soul singer to create and sell a hybrid NFT collection consisting of a unique custom outfit and a tokenized digital replica that can be “wearable” in the metaverse. According to reports, this hybrid NFT was born out of a partnership with platform LTD.INC, which creates “ultra-rare physical and digital NFT collections for artists, creators and brands.”

In a final piece of NFT news, golf’s premier professional tour organization has reportedly teamed up with NFT Marketplace Autograph to create a dedicated NFT platform. Like other sports organizations that have launched NFT marketplaces, the golf organization’s platform will reportedly offer digital content created from the organization’s archives of videos and player data. According to the organization, all income generated from the platform, which will be launched in 2023, will go to the players.

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