Nick Knight’s SHOWstudio NFT collection “icon-1” sets the standard for fashion in the metaverse
Nick Knight debuts his first NFT release, “icon-1”, with UglyWorldWide,
in SHOWstudio’s first step into Web3, utilizing the language of Knight’s
editorials to bring style and beauty to the metaverse.
LONDON, 24 August 2022 /PRNewswire/ – Nick Knight, one of the world’s most celebrated fashion photographers, and founder and director of SHOWstudio, is finally bringing his long-standing digital fashion editorial process to the blockchain this fall with an innovative NFT drop. Knight pushes the boundaries of image creation with genre-defining, photorealistic avatars in collaboration with model and Instagram star Jazzelle Zanaughtti, better known by their social media moniker @Uglyworldwide.
Teasers of “icon-1” by Nick Knight x UglyWorldWide (Credit: SHOWstudio) (CNW Group/SHOWstudio)
These collectible artworks feature digital fashion, makeup, hair and nails by a cohort of over 40 innovators, degens and mavericks at the forefront of fashion’s digital future, personally curated by Knight and Zanaughitti. The collection contains over 200 unique properties that have been produced to create 8,000 unique pieces of art styled by Zanaughtti, giving them authorship over their image and personal style while preparing each avatar for their editorial debut in the metaverse.
Nick Knight is one of the earliest adopters of 3D scanning, bringing subjects and fashion into the virtual world as early as 1998, just before launching SHOWstudio. With 3D collaborations with icons such as Kanye, Bjork and Lady Gaga, and fashion brands including Burberry and Margiela, Knight is, unsurprisingly, a leader in bringing fashion imagery to the blockchain.
Over 40 exceptional creative artists have contributed to this radical new form of fashion photography. From digital native fashion designers like Tribute Brand and Scarlett Yang to rising star Nusi Quero. In addition to make-up looks created by Zanaughitti, the project has collaboration with the legendary hairdresser Eugene Souleimanworld-renowned nail artist Marian Newmanand long-standing SHOWstudio collaborator, digital artist Tom Wandrag.
Once minted, each Icon-1 will also have its own personal home page with expanded views of your NFTs. This page will serve as your gateway to SHOWstudio’s future Web3 fashion programming, providing early access to upcoming projects and releases. Holding an icon-1 is the only way to ensure access to fashion’s digital future.
“My goal is to make SHOWstudio a virtual space where you can come and interact in a meaningful and entertaining way. And this project is the first step towards that.”
– Nick Knight
Links:
- Icon-1 website here
- Additional bios and quotes here
SOURCE SHOWstudio
