Nick Knight’s “icon-1” NFTs met with critical acclaim

LONDON, 20 December 2022 /PRNewswire/ – ikon-1 is the first major digital fashion NFT collection by renowned photographer Nick Knight starring Instagram sensation and model Jazzelle @uglyworldwide and is a showcase for the work of 30 of the world’s leading digital fashion designers. Each ikon-1 NFT acts as a membership that provides priority access to wearable digital fashion, exclusive drops with like-minded communities, live broadcasts and virtual events on the fashion and art platform SHOW studioas well as an exclusive icon-1 metawardobe of AR wearables in collaboration with Digital Fashion Marketplace DRESSX.

ikon-1 is an inspiring and compelling vision of the future of fashion in Web3 that I hope will inspire the much needed change and use of technology in the fashion industry

– Nick Knight

Nick Knight is one of the earliest adopters of 3D scanning, bringing subjects and fashion into the virtual realm as early as 1998, just before launching SHOWstudio. Featuring 3D collaborations with icons such as Kanye, Bjork and Lady Gaga. In addition to make-up looks created by Jazelle Zanaughitti, the project has collaboration with the legendary hairdresser Eugene Souleimanworld-renowned nail artist Marian Newmanand long-time SHOWstudio collaborator digital artist Tom Wandrag, among others.

“Knight is once again following his foresight, this time using a technology that he believes will ultimately be more culturally influential than fashion photography: Web3. […] At a time when the traditional fashion industry and Web3 are still often at odds in terms of taste and tradition, Knight – who has built deep fashion and media relationships that are decades in the making – is uniquely positioned to break through.’

– Meghan McDowellVogue Business

Long-term is the word for this project. Although he is riding the wave of a current technological obsession […] – Knight’s expansion of humanity into the web began over 20 years ago, at a time when fashion’s relationship with the internet could politely be described as awe-inspiring.”

– Alex FuryAnOther Magazine

“There is simply no rulebook when it comes to the British director. In fact, his entire vocation has been laser-focused on rejecting the formula that has dominated picture-making for decades. […] A non-binary spearhead, Jazzelle is best known for a craft that subverts traditional standards of beauty, rather than celebrating the weird and wonderful.”

– Bethanie Ryder, Jing Daily

Buy your icon-1 from icon-1.com

Additional bios and quotes here

About SHOWstudio:

SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, which has transformed the way fashion is communicated online by engaging with moving images in the digital age. Since its inception in November 2000, SHOWstudio’s groundbreaking projects have included some of the earliest experiments with innovative technologies, including 3D imaging, avatar creation, artificial intelligence and interactives. The first to live stream a fashion show with Alexander McQueen’s Plato’s Atlantis in 2001, SHOWstudio has also broadcast live since the technology was in its infancy, redefining the way fashion is presented via the Internet.

SOURCE SHOWstudio