Nick Knight’s Debut NFT Collection “icon-1”

teaser of “icon-1” by Nick Knight / SHOWstudio

Nick Knight debuts his first NFT drop, “icon-1”, in SHOWstudio’s first foray into Web3, bringing editorial fashion, style and beauty to the metaverse.

LONDON , CITY OF LONDON , ENGLAND , Aug 30, 2022 /EINPresswire.com/ — Aug 30 – London, England – Nick Knight, one of the world’s most celebrated fashion photographers, and founder and director of SHOWstudio, finally brings his long – Standing digital fashion editorial process to the blockchain in late summer ’22 with an innovative NFT drop. Knight pushes the boundaries of image creation with genre-defining, photorealistic avatars in collaboration with model and Instagram star Jazzelle Zanaughtti, better known by their social media moniker @Uglyworldwide.

These collectable artworks feature digital fashion, makeup, hair and nails by a cohort of over 40 innovators, trendsetters and mavericks at the forefront of fashion’s digital future, personally curated by Knight and Zanaughitti. The collection features over 200 unique properties produced to curate 8,000 unique pieces of art, styled by Zanaughtti himself, giving them authorship over their image and personal style, and in turn prepares each avatar for their editorial debut in the metaverse.

“I love make-up and looks, and [in the metaverse] there are literally no limits – I can be whoever I want, look like I want – most of them look like me but – I’ve always wanted crazy pointy shoulders! I couldn’t have that in real life! This is a vision of me in the year 3000.” – Jazzelle Zanaughti

Nick Knight is one of the earliest adopters of 3D scanning, bringing subjects and fashion into the virtual realm as early as 1998, just before launching SHOWstudio. With 3D collaborations with icons such as Kanye, Bjork and Lady Gaga, and fashion brands including Burberry and Margiela, Knight is, unsurprisingly, a leader in bringing the sensitivity and beauty of fashion imagery to the blockchain.

Working with longtime collaborator and muse Uglyworldwide, Knight set out to create a collection of NFTs unlike anything the Web3 space had seen before. With a goal of working with the most exciting collaborators from both the fashion and Web3 spaces, Knight brings his signature style to an innovative NFT drop resulting in over 8,000 unique iterations of Jazzelle’s shape that will now be minted on the Ethereum blockchain.

“Fashion must change. And the digital world is the future of fashion, in my opinion. Traditionally, photographers consider models as a blank canvas for their ideas; that’s not how we work here. I want Jazzelle to be at the center of creating her own avatar. I do not impose a gaze on Jazzelle, but give them a new dimension to exist in; with all the splendor, with all the surrealism, with all the poetry and whimsy – We’re making the first NFT with emotion, with emotion and with a point of view.” – Nick Knight

Over 40 exceptional creative artists from both the established and digital fashion ecosystems have contributed to this radical new form of fashion imagery. From digital native fashion designers like Tribute Brand and Scarlett Yang to newcomers like Linxi Zhu, and even rising star Nusi Quero, the selection of virtual fashion in this collection takes Zanaughtti’s avatar into the surreal. In addition to makeup looks created by Jazzelle herself, the project features collaborations with legendary hairstylist Eugene Souleiman, world-renowned nail artist Marian Newman and longtime SHOWstudio collaborator Tom Wandrag who worked closely with Knight to create the 3D models and add various digital manipulations that make the collection unique. ikon-1 is the beginning of a metaverse fashion project like no other.

“Blockchain and NFT technology offer a completely new way of communicating, it’s a new form of publishing. This project is just the tip of the iceberg, not only in terms of our work in this space, but also in the transformative role of fashion can and will have in the increasingly complex virtual worlds that will shape the future of our experience of the web. CGI, and video games in particular, are key to this future, so our focus on fashion, gaming and blockchain will create a hub for developing new forms of experience and aesthetics.” – Tom Wandrag

The 8,000 ERC-721 one-of-one NFTs will be exclusively available to create via ikon-1.com. Once minted, each Icon-1 will also have its own personal home page with expanded views of your NFTs. This site will serve as your gateway to SHOWstudio’s future Web3 fashion programming, providing early access to upcoming SHOWstudio and Nick Knight projects and releases. From interactive online experiences starring Jazzelle to future collaborations with artists and designers, holding an icon-1 is the only way to ensure access to fashion’s digital future.

By collaborating with such a diverse array of extraordinary creatives, Knight brings the magic
his fashion photos for the blockchain. This is the first time an image creator at this level has produced a full-fledged editorial project that fully exploits the exciting possibilities that blockchain and NFT technologies can offer the creative arts. These NFTs can be considered iconic mixed media editorial artworks and access symbols to the burgeoning Web3 world that SHOWstudio is building publicly via projects like this.

According to Nick Knight, “Transparency has always been central to SHOWstudio.” Therefore, the name Knight claims that “we never accepted advertising because we never wanted people to tell us what we can and can’t do.” This ethos is very much in line with the Web3 space, and as Knight and the SHOWstudio team continue to enter the metaverse, now more than ever, according to Knight, “we want to be independent so we can make projects, just like this .” Discover more about the drop on SHOWstudio’s Discord, website and/or Twitter.

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