NFTs Coming to Instagram: Complete Tutorial

NFTsNon-Fungible Tokens, coming to Instagram Also: here’s the full guide on how digital assets will be managed in one of the most influential social platforms in the world.

The last few months have Meta brought a new feature useful for sharing non-fungible tokens purchased or held on other platforms. However, recently came the announcement of a system that will allow people to make and sell them directly, without having to go through external services.

So far, the company has only involved a small group of creators in the US. It is important to highlight that Meta’s choice demonstrates how the NFT market is becoming increasingly attractive around the world.

NFT collections on Instagram based on the Polygon blockchain

Similar to what happens on TikTokwill it also be possible on Instagram to purchase virtual assets to give away to influencers during reels and live streams, and for creators to monetize.

NFT collections on Meta are based on Polygon blockchain, but they will also be able to be sold through third-party marketplaces. This Instagram feature was recently made available to users in more than 100 countries.

Furthermore beta release had not yet introduced all the features that will now be available. In fact, for a few months now, the social network has already allowed users to display their token collection by relying on blockchain networks such as Flow and Ethereum and wallets such as MetaMask, Coinbase WalletDapper Wallet, Rainbow and Trust Wallet.

Specifically, Meta communicated:

“Everyone on Facebook and Instagram in the US can now connect their wallets and share their digital collectibles. This includes allowing people to cross-post digital collectibles they own on both Facebook and Instagram.”

So as of now, users of these two social media will be able to publish their collectibles. By doing so, they will also be able to connect their digital wallets to one or both of the applications. With this, Instagram’s interest in NFTs complements the project of Meta, which builds metaverse precisely as a container for this virtual world filled with digital assets.

Instagram NFTs tutorial: the step-by-step guide

The creation of non-fungible tokens on Instagram will be very easy, in a way that will make them usable and fun for a less tech-savvy audience. However, it is not as easy to create a digital asset with an economic value that remains constant or increases over time.

The risk is that creators and influencers, who do not have the necessary experience to create NFT-related business models that are sustainable over time, can create collections that will quickly reset their value. For this reason, those looking to invest should always focus on a project that has utility and a medium to long term.

In any case, to publish NFTs on Instagram, you must first own an NFT and a digital wallet. Only then will you be able to emboss digital collectibles directly on your Instagram account, although this feature is still in development at the moment.

In all this, Adam Mosserihead of Instagram, said in May that Meta will not charge any fees for publishing or sharing digital collectibles on Instagram or Facebook. However, this may change in the future, once the coin is available, as gas fees will be involved in registering new NFTs on a blockchain.

Step one: connect the digital wallet to the social

To publish an NFT on Instagram, the first thing you need is one digital walletwhich is an app that makes it possible to send and receive electronic transactions, fungible assets such as crypto and non-fungible assets such as NFTs.

Currently, Instagram supports several digital wallets, but you will only be able to share NFTs stored in Trust Wallet, Rainbow or The Phantom on your Instagram feed. Hardware wallets, such as Ledgerunfortunately not currently supported.

In any case, after choosing a digital wallet, you need to log into your Instagram account, go to your profile and select the “digital collectibles” tab in the settings. From there, you will see the option to connect a digital wallet to start the verification process and share NFTs on Instagram.

At this point it is necessary to click on “Connect Wallet” and there will be few steps to select it.

Second step: select the NFT to be published

This second step is pretty easy: just go to your settings from your profile page and select “Digital Collectibles” from the menu. At this point, you will be directed to a new page, which will list all the NFTs currently available from the linked digital wallet.

Step Three: Caption, Hashtag and Ownership Information

The third step is optional but important because the virality of any Instagram post in many cases also depends on the factors we are about to list. Namely: to add one caption and hashtags to the selected digital collectible.

As expected, this is not a mandatory step, but it is often recommended or chosen by the users themselves, as a proper caption and targeted hashtags can help the NFT to index correctly in the platform. In a nutshell: reach as many people as possible.

Last step: share the NFT and, if you want, sell it on Instagram

When the previous steps are completed, all that remains is to click “Share” to make your work visible to everyone in the Instagram feed. When the new post is published to the feed, you will also notice a new check mark in the upper right corner of the image.

The same tag will also appear in the lower left corner of the image if viewed full size, indicating that it is a digital collectible. If you select the icon, a new panel will appear to provide additional information about the NFT, such as ownership and origin.

When looking at NFTs on Instagram, you’ll notice a new white shimmer effect on the photo, confirming that it’s a digital collectible. Finally, if you want, you can choose to set up NFT for sales on Instagram.

Be careful though, because to complete even this step, you must first have one Business or Creator accounting. Then connect to a digital wallet that supports the Polygon blockchain, create the collectible on Instagram. (As currently only collectibles created on Instagram can be sold on Instagram.) And finally, select the sell option during creation.

However, this option is still under development at the moment.