NFTs build bridges between cross-genre music communities and blockchain ecosystems

by · November 3, 2022

Nonfungible tokens (NFTs) are entering the next wave of Web3 with tools and community building at the forefront. A new collection from Mint NFT marketplace and metaverse entertainment platform Animal Concerts does this across the musical genre spectrum as well as blockchain networks.

The compilation, “A Hard Working Man,” features crypto-savvy hip-hop star Snoop Dogg paired with country music icons Billy Ray Cyrus and the Avila Brothers. The collection includes highlighting physical-digital experiences with digital artworks, as well as concert benefits.

Colin Fitzpatrick, the founder and CEO of Animal Concerts, highlighted the “huge existing fan base” of all three artists involved in the collection and how Web3 gives these existing communities the tools to grow.

This cross-genre collaboration will premiere on the new Minted Launchpad platform.

Minted Launchpad falls in line with the idea of ​​cross-genre collaboration as it allows users to create, buy and trade NFTs native to both the Ethereum and Cronos blockchains. In addition, a selected number will also be able to mark the Crypto.com NFT at the end of the fourth quarter of 2022.

Such collections not only bridge genres and blockchains, but as Matt Wan, the director of Minted, commented:

“‘[It] will also serve to bridge the gap between Web2 and Web3 users.”

Users active on the Minted launchpad platform will also be able to browse digital asset collections from both ecosystems. Originally, “A Hard Working Man” was announced in April of this year, with additional collaboration with Cointelegraph for the artwork.

Related: Warner Music Group partners with OpenSea to create more Web3 opportunities for artists

Snoop Dogg has been known for his involvement in the crypto scene through various NFT projects and even turned Bored Ape Yacht Club avatars into a music video.

Similarly, NFTs have catered to fans across different genres, such as opera with NFTs focusing on the classical music scene and country music with Dolly Parton’s Dollyverse.

However, this country and hip-hop crossover shows how Web3 can take fan bases, typically exclusive to their distinct genres, and create entirely new communities. Tools like music NFTs have the power to transform listeners and fans into an active ecosystem.