NAPLES, Fla., Dec. 27, 2022 (GLOBE NEWSWIRE) — Many analysts predict a multi-billion dollar market opportunity with the Web3 & Metaverse ecosystem of technologies by 2030. This ecosystem was showcased at the Deep Global Summit, held in Miami on the 5th-7th December. It allowed over 1,000 attendees to learn, grow and connect with leaders across many technologies: blockchain, Web3, Virtual and Augmented Reality, NFTs, digital humans, 5G networks and cloud connectivity.
Irina Dubovik, Digital Marketing Director at Intetics, a leading global technology company, attended IGSmiami to find out where the industry is headed. Intetics summarized the trends discovered to follow for both business and consumer market players and published an overview on their blog.
Web3 is the future and this is where everything goes
The company briefly introduces Web1, Web2 and Web3 and explains their differences. In short, Web 1 focuses on reading, Web 2 – on engaging and contributing, and Web3 is the next evolutionary leap forward on the Internet.
Opinions on the exact definition of Web3 vary from expert to expert. Web3 develops from day to day, with new initiatives and use cases. But the main principle of this concept is the following: it is about decentralisation. Web3 is all about decentralized and fair internet where users, not authorities or companies, control their data, identity and destiny.
Despite the disagreements over its concept definition, actual value and future, Web3 has become a fundamental driver of startups and venture capital in recent years.
Many speakers and companies participating in the immersive Global Summit stated that almost all industries are expected to adopt Web3.0 blockchain technology in the next decade – from e-commerce and media to healthcare, automotive and energy. Intetics studied the use cases of companies that adopted Web3-related concepts such as NFTs and Metaverse already on the scene.
NFTs and Metaverse are becoming must-haves for global managers and companies’ digitization strategy
Non-fungible tokens (NFTs) have many blockchain properties that make them convenient and integrable with Web3. NFTs are blockchain-based digital assets with metadata and unique identification codes that distinguish them from each other. NFTs can represent images, videos, songs, in-game items, clothing or footwear, and other real-world objects. Such things can be bought and sold online with cryptocurrency or fiat money.
Many brands are building and announcing NFT strategies and digital assets, trying to take advantage of this technology and gain a competitive edge. Intetics highlights several use cases for implementing NFTs by global leaders in the fashion, foodservice and automotive industries.
Nike .SWOOSH, a new Metaverse community
Nike launches “.SWOOSH”, a Web3-enabled platform to ensure a safe and reliable space. Nike members can learn about, collect and ultimately help create virtual objects, typically interactive digital assets such as virtual shoes or jerseys.
The .SWOOSH metaverse platform is operating in beta, with registration opening later in January 2023. Now, Nike is creating an inclusive community by inviting members who support diversity and equity initiatives, starting in the US and several European countries.
“We are shaping a future marketplace with an accessible platform for the Web3 curious. In this new space, the .SWOOSH community and Nike can create, share and benefit together.”
Ron Faris, Vice President of Nike Virtual Studios
Porsche launches NFT Collection Of 911s
Porsche is among the first automakers to enter the non-fungible token art business. On November 29, the company announced its NFT collection. Porsche teamed up with Patrick Vogel, a renowned 3D designer, to create 7,500 NFTs featuring the legendary Porsche 911.
The holders of NFTs can use different customization tools and even have their own unique combinations of rare properties. NFT purchases are limited to three per person.
“The NFT artworks enable us to take our understanding of modern luxury and the unique brand position of Porsche into the digital world.”
Detlev von Platen, member of the Porsche Executive Board for Sales and Marketing.
Very first NFT collection by Renault
Following Porsche and other automakers that have already tread the Web 3.0 route, Renault does not want to be left behind. Renault’s first NFT collection, called genR5, was inspired by the Renault 5 and went on sale on 15 December.
Based on four models of the Renault 5, the collection includes 100 electric Renault 5 NFTs, 160 Renault 5 Turbo NFTs, 450 Renault 5 Le Car Van NFTs and 1,262 Renault 5 TL NFTs. Each will be randomly assigned and revealed after purchase, packing its own benefits, including invitations to private events or access to exclusive content.
It is just the start of a long-term Web3 project for the car manufacturer. With its first NFT fundraising drop and intending to set a long-term project, Renault is launching its proprietary platform, R3NLT. The car manufacturer aims to form a community of enthusiasts. The platform will offer unique experiences and opportunities, such as exclusive test drives and meetings with brand designers for platform members.
“Joining the R3NLT community means entering into a unique relationship with the brand, creating and offering new experiences to all enthusiasts. And there’s no better way to start than with a collection of NFTs celebrating the famous Renault 5.”
Arnaud Belloni, Global Chief Marketing Officer, Renault
Starbucks launches its Web3 loyalty program and NFT community to first beta testers
Starbucks has launched its blockchain-based loyalty program and NFT community. It is called Starbucks Odyssey and represents an extension of Starbucks’ existing loyalty program, Starbucks Rewards. It operates through a collection of coffee-themed NFTs that translate into real-world experiences and leverage Web3 technology. The new initiative has been released to the first group of US beta testers so far.
The project’s goal, announced to investors earlier this year, is to earn more varied and broader rewards beyond the perks users can get today, like free drinks. Instead, Starbucks Odyssey is introducing a new platform where customers can engage in interactive activities called “Journeys” that, when completed, allow members to earn collectible Journey Stamps — which is Starbucks’ less nerdy name for NFTs.
From a business standpoint, the program not only allows Starbucks to engage its most loyal customers and build community, but also provides a potential revenue stream. Starting next year, it will issue Limited Edition stamps, which members can purchase to support various initiatives.
IGSmiami showed exceptional opportunities for companies to open new innovative channels to create value and improve customer security and digital experience. Keeping up to date with new technologies like AR/VR, NFT, etc., is becoming a must for businesses that want to grow and improve their services. There are endless opportunities to use blockchain technology for businesses regardless of industry: security management, cryptocurrency software, smart contracts and international money transfer systems, etc.
The entire trend review is available via the link.
About Intetics
Intetics is a leading global technology company with a focus on the establishment and operation of efficient distributed technology teams aimed at turnkey software development, digital transformation, quality assurance and data processing.
Based on a proprietary business model of Remote In-Sourcing®proprietary Predictive Software Engineering framework, advanced quality management platform, measurable SLAs and unparalleled talent recruitment and retention methodology, Intetics enables IT-rich, innovative organizations to leverage available global talent and Intetics’ deep engineering expertise.
At Intetics, our results not only meet our customers’ expectations, they have exceeded them in our 27+ years in business. Intetics is ISO 9001 (quality) and ISO 27001 (safety) certified. The company’s innovation and growth achievements are reflected in winning prestigious Inc 5000, Software 500, CRN 100, Deloitte Technology Fast 50, GSA, Stevie People’s Choice, Clutch, ACQ5 and European IT Excellence awards, and inclusion in the IAOP Best Global Outsourcing 100 list . You can find more information at
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