NFT Startup Boss Beauties signs with WME
Boss Beauties, an NFT company and women’s empowerment brand launched last year, has signed with WME.
WME will exclusively represent Boss Beauties in all areas and assist in adapting its intellectual property across Web3, film, television, digital and gaming platforms, as well as live events and brand partnerships.
Boss Beauties’ first NFT collection, consisting of 10,000 unique digital portraits of independent diverse women, sold out in 90 minutes. Each female portrait in the brand’s signature NFT collections represents qualities in line with the company’s mission to support young women in designing their dream lives and careers. The NFTs showcase women in roles such as astronauts, presidents, caregivers, CEOs, pilots, doctors – and superheroes. A portion of the proceeds from primary and secondary sales of Boss Beauties’ NFTs goes to support education and mentoring programs for women and girls worldwide.
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Notable owners of Boss Beauties NFTs include Reese Witherspoon, Eva Longoria, Olympic track and field champion Allyson Felix and NASCAR driver Julia Landauer.
Boss Beauties was co-founded in 2021 by founders Lisa Mayer and Anthony Furlong, who are married. Mayer, CEO of Boss Beauties, worked for edtech startups early in her career before starting My Social Canvas, a company whose mission is to equip the next generation of women through mentorship and scholarships. Mayer and Furlong launched Boss Beauties as an extension of My Social Canvas’s initiatives. Furlong, for his part, has worked in the advertising industry with brands such as Apple, Marvel, NBC, Ikea, Samsung, Ford and IBM.
Earlier this year, Boss Beauties launched the ‘Role Models’ range, which was shown at the United Nations, in honor of International Women’s Day. The limited NFT collection featured the likes of Amelia Earhart, Frida Kahlo, Harriet Tubman, Princess Diana, Rosa Parks, Ruth Bader Ginsberg and Maya Angelou. The Role Models collection was also featured in various Neiman Marcus store windows across the United States
Additionally, Boss Beauties was the first NFT collection to be featured on the New York Stock Exchange and was also featured on the Nasdaq Tower for International Day of the Girl.
