In this new Ripple Insights series, we will get to know the NFT marketplaces and infrastructure providers that work with Ripple’s creator fund. Together, we are helping to accelerate the creative economy and inspire new business models on XRP Ledger (XRPL).
First up in the series is Adrian Baschuk, founder and CCO at Eternal Labswhich builds ground-breaking IP to unlock the benefits of blockchain for global brands, studios and artists.
Build together
Q: Adrian, in your own words, what is Ethernal Labs and how does the company work with Ripple?
ONE: Ethernal Labs is a multidisciplinary creative and technology studio leveraging web3 technology to develop cutting-edge IP, including the upcoming PFP collection and P2E game, Exorians Universe, bringing global brands, studios and artists into the blockchain. Ripple participated in Ethernal Labs’ $20 million seed round (along with Algorand, Polygon Studios and more) to help established celebrities and household brands enter the NFT space and bring the benefits of open source XRPL into gaming and metaverse spaces .
We are incredibly happy that Ethernal Labs will be a partner of Ripple’s Creator Fund. This partnership allows us to strengthen the Web3 ecosystem by bringing NFTs and digital assets to the masses through the XRP Ledger and custom partnerships and collaborations.
Q: How do you see this access affecting creators?
ONE: The partnership between Ethernal Labs and Ripple will bring NFTs to a larger audience and strengthen Ripple’s NFT strategy by giving creators access to a proven NFT platform. In addition, Ethernal Labs can provide industry-leading support for all things NFTs across the XRP Ledger community.
Why XRP Ledger?
Q: Ethernal Labs previously announced plans to integrate the XRP Ledger. Can you share more about why XRPL’s performance benefits make it ideal for supporting the company’s mission?
ONE: Through this partnership, Ethernal Labs is pleased to offer NFTs from globally recognized rights, licenses, IPs, brands and individuals to a wider audience in an easy, fast and secure way. Until now, NFTs have been largely siloed, except for a few users. This enables further expansion of the NFT universe.
Q: What use cases will Ethernal Labs enable when integrated with XRP Ledger?
ONE: Ethernal Labs is partnering with Ripple to bring world-renowned brands and IP to the XRP Ledger community. One way the integration begins is by creating custom collections with leading artists and upcoming IPs. We will see an exciting mix of launches giving the XRPL community access to a wide range of white-label experiences – stay tuned!
Q: What is one takeaway you want our readers to know about Ethernal Labs?
ONE: The Ethernal Labs team has created NFTs from some of the world’s most recognized brands and individuals, including Lionel Messi, Shaquille O’Neal, Bruce Lee, DeLorean Motor Company, Toys R Us and many others. Ethernal Labs will introduce its vast list of IP to the XRP Ledger community by creating unique, white-label websites where users can purchase these limited collectibles minted as NFTs on the XRP Ledger.
To find out how to start your NFT project on the XRP Ledger with Ethernal Labs, visit Ethernity.io or Ripple’s creator fund.
