NFT.NYC 2023 in full bloom Art, web3 royalty and content creation
NFT.NYC was one of the year’s most celebrated tech events, featuring hundreds of speakers and panelists from many of today’s leading blockchain projects and companies. Over the course of 3 days (April 12 to 14), attendees heard from representatives of the best NFT platforms Open sea and Raretraditional companies, such as Macy’s and American Express, and notable artists and project founders, who promote the creative and practical development of NFTs.
This year’s conference highlighted various use cases for NFTs, from membership cards and artwork to metaverse properties, e-commerce tools and digital content crowdfunding. No longer limited to blockchain developers and crypto enthusiasts, NFTs are finally set to enter the mainstream.
Royalty: Web3 and content creation
One of the event’s outstanding projects was Royalties, a Web3 platform that uses tokenized assets to enable content creators and fans to share channel ad revenue. Fans purchase “Royalty Tokens” through the platform, pre-funding their favorite creators. Creators use this capital to grow their channels – expand their teams, increase production value, explore new creative directions, drive channel growth and increase channel value.
Royalty represents a growing trend of established Web2 companies branching out into Web3. Royalty’s parent company, Air Media-Techis a digital marketing agency (Youtube, Instagram, TikTok) with over 1,900 clients and a decade of experience in the industry.
Air Media-Tech recognizes that blockchain technology will play a significant role in the economy of content creators, a market that is also constantly growing in popularity and value. Web3 technology promises to bring decentralization, transparency and new opportunities to all creators and users of social media platforms. It is exciting to anticipate what lies ahead for both industries.
NFT.NYC has shown that blockchain technology will change and transform countless areas of our lives, from content creation to finance and art. Royalty is among several new projects discovering notable applications for Web3 technology.
Solana NFTs shine
The Solana community had a prominent presence at NFT.NYC. Founders, investors and collectors gathered to share their visions for the future of the high-performance layer-1 network. While Ethereum remains the primary network for NFTs, Solana NFTs have recently experienced rapid growth, gaining ground on Ethereum. The Solana network benefits from high speeds and low transaction costs, making it an attractive option for NFT creators and collectors. The Solana network has proven to be a breeding ground for innovation and experimentation, supporting NFTs across several different sectors, including e-commerce, VC crowdfunding and DeFi.
Multi-chain advisors is a Web3 consulting firm that has played a key role in the emergence of several prominent Solana NFT projects. Appearing at NFT.NYC, the Multichain team talked about their work with some of Solana’s most innovative NFT companies, including SharkyFia lending and borrowing protocol, and Helio, a Web3 payment platform. Multichain guides and advises NFT projects from inception to release and beyond, embodying the community spirit of the Solana NFT ecosystem.
Multiple chains foreman reflected on the company’s approach to space:-
“Building a business in Web3 is like planting a seed. Many projects are able to raise money quickly but lack the vision and discipline to grow and follow through on their promises. The projects that really succeed are the ones that have the patience to let their businesses flourish, giving them enough time to bear fruit.”
Stijn Paumen, CEO of Helio, had this to say about Helio’s ambitions for blockchain technology:-
“Payments is the ultimate blockchain killer app, promising lower fees, instant settlement for merchants, increased privacy and frictionless checkouts for users. Our goal is to bring these benefits to 100s of millions of users over time by lowering the barriers to to use Web3 technology and offer a familiar payment UX.”
Other Solana NFT projects present included Droid capitala VC DAO that gives NFT holders exposure to pre-public rounds of Web3 investments while growing a community of forward-thinking Web3 investors.
NFTs: Art Reimagined
NFTs have come a long way since the release of the first NFT collection, the pixelated one Crypto-punks. Today, artists of all stripes – from animators to photographers and abstract painters – produce creative, original NFT artwork.
Bryan Brinkmans art was displayed on multiple digital screens at NFT.NYC. With a background in animation, Brinkman’s cheerful digital artwork has entertained and delighted a whole new generation of art lovers and collectors.
Another NFT artist, Puerto Rico-based poet and photographer, Fernando Samalot expressing the sacred through art. His images use evocative symbolism and striking, colorful designs to captivate the viewer and stimulate the imagination. Samalot’s work demonstrates the power of photography, which is gaining momentum as a popular art form for NFTs.
Also at NFT.NYC was the upcoming marketplace for NFT photography, wild man. Savage recently announced significantly cooperation with Samsung. The Savage app comes pre-installed on Samsung smart TVs, potentially reaching 25 million households.
Creator revenue shares: The next web3 trend
NFTs are growing in popularity in the art world while expanding in use cases and practical applications among the new blockchain developments that appeared at NFT.NYC, I was most excited to hear about Royalty’s revenue sharing platform for content creators.
The inspiration for Royalty came from three prominent trends: content creation, crowdfunding and decentralization. With its capacity to unite people, Web3 is set to revolutionize the creative economy, empowering individuals and fostering vibrant, innovative societies. Decentralized digital ownership will become an important part of content creation.
NFT.NYC: The future is here
With Starbucks, Amazon and other major companies preparing to enter the space, NFTs are poised to go mainstream. NFT.NYC will showcase the best in the industry as NFTs continue to evolve and innovate. I look forward to continuing to learn and participate in the space.
