NFT News: Walmart Enters the Metaverse
This article originally appeared on Lucky Trader: Walmart launches Metaverse Experience on Roblox
Walmart has entered the metaverse.
The company announced the launch of two “immersive experiences” (Walmart Land and Walmart’s Universe of Play) on the Roblox platform on Monday.
“We’re showing up in a big way — creating community, content, entertainment and play through the launch of Walmart Land and Walmart’s Universe of Play,” William White, Walmart’s chief marketing officer, said in a release. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers spend a lot of time there. So we focus on creating new and innovative experiences that excite them, which we already do in the communities where they live, and now, the virtual worlds where they play.”
In Walmart Land, Roblox users can take part in different experiences and shop for “verch” – Walmart’s name for virtual goods. Walmart Land also features a music-centric area where users can participate in a Netflix trivia game and a virtual locker room with a “strike-a-pose challenge.”
In Walmart’s Universe of Play, Roblox users can earn coins that can be redeemed for virtual goods by playing games or by waiting for a Walmart balloon to launch them throughout the map.
Earlier this month, Roblox Chief Product Officer Manuel Bronstein told the Washington Post that the company is not looking into NFTs anytime soon. Roblox has more than 52 million users and currently has a market cap of $21.57 billion.
“I read about this room and I like it,” Bronstein told the Post. “I like technology and I like to understand what’s going on. But we believe that we get a lot of the value or utility without necessarily needing to enter the blockchain. We are the platform where if you buy an item, you will have an avatar or a place to use it. You want 50 million other people to see it.”
Access to Walmart Country metaverse experience is available for free on Roblox.com. Universe of Play can be accessed on all devices including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.
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